Play and fun with google

Google is Quickly Changing...

2008-10-26T05:24:00.000-07:00

Google is quickly changing...

With the big buzz of Novembers fall within Google comes a newly indexed data-base...

Did Google do something bad to our great placements? No I don't think so and here's why.

While people are screaming for help and wondering what went wrong, I've noticed a MASSIVE shift in page ranking.

If you look at top placements at the moment, according to Scroogle, most of the ecommerce search terms got hit really hard. A lot of the top 100 placements were vanishing and quickly.

Now on the other hand, less impressive and especially smaller ranking sites have been bumped up top. I firmly believe this is all because of Google's "refreshing" their memory and possibly starting to take on web site ID's with 5 characters plus.

What I mean by that is the ability for Google to index more than 3.2 Billion web sites. Adding another character to the already large 4Id's deticated to each site indexed will allow Google to add a whole other list of sites within their database.

Now I could be wrong on that one but here's another phenomenon going on. I've been talking to other ecommerce web sites and helping them gain better rankings. It's been a while since they've had their Page Rank change within their site. Working real hard as I instructed, they have followed all the rules and attempted to boost their page ranks.

Up until now, nothing has changed and people are loosing their ranks within Google since Novembers algorythim change.

Around a week ago I've been getting calls left right and center about page ranks boosting like I’ve never seen.

The previous scare before this November change went something like this. Google stopped indexing more than 3 levels within your site. Ex. www.yoursite.com/level1/level2/level3

I affirm to you this: its pure baloney, more sites now have better PR ratings within their entire site than ever before. I believe that Google is rewarding most great resources online before taking on more listings within their index.

As towards se placements, I also took a major hit for my better search engine placements but a couple of days ago that started to all change. It almost seems as though Google wanted to take out the top placement companies in order to thoroughly crawl through all their information before letting them get back in the game.

I say this because one of my top placements was sitting at #1 for a long time. Since this November change, it immediately dropped to #181 and didn't move one single number for over 3 weeks. To my knowledge, that's a little strange. All of a sudden, my site stats recorded Google browsing through all my 600+ pages and presto, my site is back in the game, just like that.

In Conclusion:

It seems to me that we're all just lined up to sign an application for better search engine placements. The question isn’t if your site will get back in shape, it's a question of when your number will be called.

Have a little faith and a little patience and you too will rise again! Just keep doing what you've been doing all along and don't worry about falling down. The ones who get back up are always the ones on top in the end.

About The Author

Martin Lemieux is a young entrepreneur leading the field in Marketing for Canadians. Having been online since 1991, he knows his stuff when it comes to online marketing.

Affordable Web Design & Web Site Marketing
http://www.smartads.info

ASES - Advertising Search Engine Services
http://www.smartads.info

Re-Print Rights: You may use this article within your web site ONLY if it remains intact with everything included!

Google's Next Big Move

2008-10-25T05:27:00.000-07:00

November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come.

Google touts highly its secret PageRank algorithm. Although PageRank is just one factor in choosing what sites appear on a specific search, it is the main way that Google determines the "importance" of a website.

In recent months, SEO specialists have become expert at manipulating PageRank, particularly through link exchanges.

There is nothing wrong with links. They make the Web a web rather than a series of isolated islands. However, PageRank relies on the naturally "democratic" nature of the web, whereby webmasters link to sites they feel are important for their visitors. Google rightly sees link exchanges designed to boost PageRank as stuffing the ballot box.

I was not surprised to see Google try to counter all the SEO efforts. In fact, I have been arguing the case with many non-believing SEO specialists over the past couple months. But I was surprised to see the clumsy way in which Google chose to do it.

Google targeted specific search terms, including many of the most competitive and commercial terms. Many websites lost top positions in five or six terms, but maintain their positions in several others. This had never happened before. Give credit to Barry Lloyd of www.SearchEngineGuide.com for cleverly uncovering the process.

For Google, this shakeup is just a temporary fix. It will have to make much bigger changes if it is serious about harnessing the "democratic" nature of the Web and neutralizing the artificial results of so many link exchanges.

Here are a few techniques Google might use (remember to think like a search engine):

1. Google might start valuing inbound links within paragraphs much higher than links that stand on their own. (For all we know, Google is already doing this.) Such links are much less likely to be the product of a link exchange, and therefore more likely to be genuine "democratic" votes.

2. Google might look at the concentration of inbound links across a website. If most inbound links point to the home page, that is another possible indicator of a link exchange, or at least that the site's content is not important enough to draw inbound links (and it is content that Google wants to deliver to its searchers).

3. Google might take a sample of inbound links to a domain, and check to see how many are reciprocated back to the linking domains. If a high percentage are reciprocated, Google might reduce the site's PageRank accordingly. Or it might set a cut-point, dropping from its index any website with too many of its inbound links reciprocated.

4. Google might start valuing outbound links more highly. Two pages with 100 inbound links are, in theory, valued equally, even if one has 20 outbound links and the other has none. But why should Google send its searchers down a dead-end street, when the information highway is paved just as smoothly on a major thoroughfare?

5. Google might weigh a website's outbound link concentration. A website with most outbound links concentrated on just a few pages is more likely to be a "link-exchanger" than a site with links spread out across its pages.

Google might use a combination of these techniques and ones not mentioned here. We cannot predict the exact algorithm, nor can we assume that it will remain constant. What we can do is to prepare our websites to look and act like a website would on a "democratic" Web as Google would see it.

For Google to hold its own against upstart search engines, it must deliver on its PageRank promise. Its results reflect the "democratic" nature of the Web. Its algorithm must prod webmasters to give links on their own merit. That won't be easy or even completely possible. And people will always find ways to turn Google's algorithm to their advantage. But the techniques above can send the Internet a long way back to where Google promises it will be.

The time is now to start preparing your website for the changes to come.

About The Author

David Leonhardt is an online and offline publicity specialist who believes in getting in front of the ball, rather than chasing it downhill. To get your website optimized, email him at info@thehappyguy.com. For a copy of Don’t Get Banned By The Search Engines: http://thehappyguy.com/SEO.html. For a copy of Get In The News: http://thehappyguy.com/publicity-self-promotion-report.html.

Why Google So Behaved..!

2008-10-23T05:24:00.000-07:00

The month-old brouhaha over Google's 'changed algorithm', the 'Florida Update', hasn't yet ebbed. With the dawn of new year, the spectre of many 'renowned' websites loosing business looms large. Indeed, for many, Google was the lifeline. And now that comfort is gone. In the ensuing melee, many opinions are emerging. Sane advice like 'not clubbing all apples in one basket' are pouring in thick and fast.

The moot point however remains. As to why Google needed to change. In this article we'll attempt some answers.

Google, the blockbuster

There isn't a dispute here. Founded by two Stanford techies, Sergey Brin and Larry Page some five years back, Google has travelled a long distance in a short time. Maintaining a scorching climb, unmatched in search engine industry, Google is now the de facto king among all its brethrens. That, it would be so, was pointed out by Danny Sullivan of SearchEngineWatch.Com over 5 months back (refer Danny's articles here [http://searchenginewatch.com/reports/article.php/2156431] and here [http://searchenginewatch.com/reports/article.php/2156441]). Echoing similar view, Dr.Ralph Wilson in this article [http://www.wilsonweb.com/wmt9/se_dominance.htm] notes that "...Google is the US search engine to focus on.".

Loosing relevance

Viewers expect 'relevant' results in searches. Of late though, Google has been failing. Why so? Because, optimization experts with bits of tweaking here and there could achieve top search results, 'relevant content' be damned. In this article [http://www.ezypost.com/website_design_articles/seo_usability.htm], Scottie Clairborne of RightClickWebs.Com speaks about frustration of not getting relevant search results. And in this article [http://www.highrankings.com/issue077.htm#seo], Jill Whalen of HighRankings.Com almost pleads with Google to recognize relevancy of sites.

Google's advantage

Ever wondered why Google mentions time it took to bring you search results! A subtle reminder that your time is important. Google takes pride in - dare I say- 'flaunting' its speediness. And why not! The fact is Google's infrastructure is spread far and wide all over globe. So, no matter where you search from, you get almost instant result.

Google's other advantage is its database. Crawling millions of webpages every single day, Googlebot has helped build a mammoth storage of data. Others charged for 'prized' entry into their databases, but couldn't make headway. Google didn't charge and is now the king.

The dilemma

With so much going for Google, why would it bother! Make no mistake, Google's earnings hasn't affected. It earns handsomely from paid advertisements, popularly known as AdWords. The question then, why Google would bother!

It would, for it knows competition is sharpening knives to strike back. Moreover, an IPO for an estimated $15 billion reportedly on anvil (Ref: Article *How good is Google?*, The Economist, Nov 1, 2003), Google needs more than ever to clean up its stable [Bloomberg.com in its Jan 5 dispatch confirms that Google has appointed Morgan Stanley and Goldman Sachs to manage its IPO]. Bringing relevance in search results is therefore a priority. For, who else, but Google knows well that for a vast majority of about 200 million searches a day on its search engine, top search results are what that matter.

The picture ahead

Relevance of website content and that with incoming links (oh yes, 'good' incoming links assume significance like never before) will decide ranking in Google's results. Looking farther, perhaps the day is not far when niche search engines dealing exclusively in particular topics will gain prominence.

Readers may like to read related articles by Atul Gupta of SEORank.Com here [http://www.seorank.com/google-florida-update.htm] and here [http://www.seorank.com/analysis-of-hilltop-algorithm.htm].

About The Author

Copyright © 2004, Partha Bhattacharya.
Partha Bhattacharya is the author of the ebook, Sure Web Success with 1001+ Top Web Promote Links [http://www.ezypost.com/eb/top_web_promote_links.htm], that bridges gap between possibility and certainty of your web success. Partha's website, EzyPost [http://www.ezypost.com/web_templates/website_templates_1plus/1plus_1.htm], also offers nicely-designed ready templates for websites.
webmaster@ezypost.com

Being dumped by Google? Learn how to avoid becoming a victim next time around!

2008-10-22T05:18:00.000-07:00

After Google latest update nicknamed "Florida", many webmasters discovered that their traffic plummeted.

What happened?

More importantly what can you do about it?

And what will Google do next?

What happened was that Google made an algorithm change on how they rate web pages.

Every time you make a search, Google tries to show the most relevant web pages that match your search term. By being able to give the most relevant results for queries, they have become the most used search engine in the world.

In order to keep out competitors they have to constantly adjust and improve how they judge web pages.

Because this judgment is done automatically using software, many webmaster have been modifying their sites in order to improve their position in the search results. To do this they have exploited different shortcuts and loopholes made possible by shortcomings in the software algorithm.

Periodically Google make changes in order to stop some webmasters to get unfair advantages by plugging one or two of the loopholes.

This is what happened during the Florida update.

With this update Google introduced new algorithms which intended to stop overuse of some search engine optimization techniques.

More specifically they seem to have targeted search terms found in text links also called anchor text. Web pages with good positions in the search result, which had had a disproportional number of in-bound links to them from other web pages with the exact same search term in the anchor text that the page was optimized for suddenly, disappeared from the listings.

The pages did not disappear altogether. Just for the search term that the page were optimized for.

For Google, the high proportions of anchor texts with the same text indicate that the texts were put there for one purpose only, to boost ranking.

One suggestion for you is to spread out the anchor text with a mix of different texts to keep your page in the search results. We don't know if your pages will come back after some time if you do this, but it is likely.

Apparently the search result generated after the latest update have been of a lower quality than before.

What seems to have happen is that a large percentage of web sites have traded links with one another. This link trade has been done with the same search term in the anchor text that they have optimized their pages for.

The victims more often than not have been commercial web sites that relied to heavily on search engine optimization technique.

The search results have been taken over by web sites composed of low quality directory and link farms.

Now, what will Google do next?

I don't know, but TRY TO THINK like Google! This is what I would do if I was responsible at Google for this.

First I think that they will modify and adjust the new algorithm they have introduced during the latest update. Changing the threshold or don't let the "over optimized pages" drop out of the search result so easy, but rather penalize them and put them under the threshold point.

I think, Google have a problem! You see, many "over optimized" sites are of higher quality that those that are not. To simply drop them out and say that there are enough pages for the same search term is not always true.

There is a thin line between optimization and spamming and where this boundary should be.

After this, what will Google do next? It is clear to me that the many low quality directory sites found in Google search results is a nuance to Google and to the average web user.

It is in this area that, I think, they will make the next modifications.

Google rate web pages according to relevance. The level of relevance is judge based on the web page content and/or how popular the web page is in the view of Google.

To get a page popular you need to have links from other pages. This can come from pages on your own site or from other sites.

Ideally these links should be many, come from pages dealing with similar or identical subject or come from pages that themselves are popular. The best is to have many links from pages dealing with the same subject that themselves are popular.

This had led to an intense link exchange active among webmasters. And the primary reason has been to achieve better ratings. The primary purpose has not been to increase the visitors experience value.

This goes against Google's principles.

To quote Google webmaster guidelines:

* Make pages for users, not for search engines.
* Avoid tricks intended to improve search engine rankings.
* Don't participate in link schemes designed to increase your site's ranking or Page Rank.

To counter this I think Google will target several popularity increasing schemes like:

- Low value directory sites which have been created automatically by robots. These sites contain extracts taken from search engines and directories.

Google can easily spot these sites.

- The building of link directories attached to web sites. They are built with link partner extracting software and services. With them you can upload directory structures directly into your site. This way you can build up a massive number of link partners and also identify link partners with high Page Rank values.

Of course, one can say that by doing this you can add to your visitors experience as the directories make it easy for them to find similar web sites.

However this is an argument that Google most likely would disagree with.

Web sites using tactics like this are easy identifiable by Google. The directory pages are composed of outgoing links which either have the Title, Meta descriptor or other content directly taken from the web pages they are linked to.

Google just have to look at the texts from the directories and the text on the web pages for matching.

Using product or services for this purpose is risking you get banned or at least being penalized by Google.

Will this happen? I think so!

When?

I don't know! Anytime soon, next month,..next year! Nobody knows, only Google can tell!

I think Google also will look into reciprocal linking as a whole.

Maybe they will start to identify pages with outgoing links on them that link to other web sites and identify which links are coming back from those domains.

What they like to see is spontaneous linking to your site from web owners that regard you as a valuable resource to link to, without you linking back. I believe that they will limit the impact of reciprocal linking, somewhat!

What can you do to improve your web traffic from Google without violating its guidelines?

Build web sites that give value to your visitors. Make it into a popular site, so that others want to link to your site. Build niche information rich sites. Either as mini sites or as larger information sites. Larger sites within a niche are given higher popularity rating than smaller sites by Google.

If you do this your web site will not be affected next time Google make a change. Unless of course your competitor drops out of Google, then your traffic will get a boost.

About The Author
Per Strandberg is a web marketer and software developer! Currently he operates a web site for backup products and data security information! At http://www.data-backup-and-storage.com

Posturing Yourself As The Expert By Utilizing Google Search

2008-10-21T05:19:00.000-07:00

First, go to google and type "dan kennedy" into the search box. At the present time I get about 49,200 results!

Now, type in "jason blackston" into the search box. Well, it's quite a drop from the 49,200 results Dan Kennedy received. At only 123 results, I've got a ways to go to catch old Dan!

Nevertheless, the more articles that I submit to various ezines and the more websites that I have on the internet, my search results are going to continue to grow!

So what does this mean for you and me. Good question. You can establish credibility with potential clients by using the google search. Often times, people approach me wondering what I can offer them. What do I know? How can I help? The list goes on and on...

So what I tend to do, is send them to http://www.google.com and tell them to do a search for "jason blackston" They'll find old articles, news, and websites. This allows them to gain a better perspective of who you are and what you can offer them.

9 out of 10 times, they're impressed and want to learn more about me. This is great news and it generally leads to a positive relationship and potential sales.

And in the near future as your results continue to skyrocket, you'll see people bidding on your name like they do for people like "dan kennedy"!

Yes, that's another form of posturing that comes with this google search. When people type in your name and the results comes up with google adword results also, then people start thinking you're the stuff!

But first things first. Just informing your list members, potential clients, and friends, about doing a google search of your "name", will enable you to posture yourself as the expert!

About The Author

"Discover how to turn your website visitors into paying customers and keep them coming back year after year!" Free e-package available at http://www.govisitors.com.
* Also- Take advantage of your free 3 step guide to website recording at http://www.audioplayerpro.com
webmaster@govisitors.com

Google Adwords – Online Riches Without Owning A Website Or Product!

2008-10-20T05:17:00.000-07:00

Did you know that you can make money from Google Adwords without having a product to sell, or even a website?

It’s true and there are many people all around the world quietly making lots of money doing it.

So how do you do it?

Quite simple really, you become an affiliate.

An affiliate is somebody who sells other people’s products for a share of the profits. There are loads of companies on line who are eager for you to become their affiliate, and will pay you very well for generating sales for them.

Did you know for example that mortgage companies and other financial institutions will pay up to $50 per referral? Normally your prospect doesn’t even have to take the mortgage in order for you to pick up the money, you get it for them just filling in the form.

Satellite TV companies are another example of big payers, and there a lot of “high ticket” software products that can earn you $100+ commissions. There are loads of other companies in all walks of life that want you as an affiliate, do a search on Google for affiliate – you’ll be amazed at what you’ll find!

Sign up with an affiliate program that interests you and that you would be happy and enthusiastic about promoting. If you don’t feel anything positive towards what you are trying to promote you will be less likely to commit your energy towards it.

When you do sign up for your affiliate program, you will be allocated an affiliate “link”, a short piece of text with the company’s website and your unique ID in it. Always be sure to use this link in any promotions you do, or you won’t get paid!

So how do you get these commissions from your affiliate program? Google Adwords!

If you’ve been living on Mars for the last couple of years, Adwords are the little boxes on the right hand side of the search results page which show up when you do a search on Google and other search engines.

They are paid sponsor’s advertisements and your goal is obviously to get as near to the top of the search results page as possible, so that as many people as possible will see your ad.

Now to sell the product that you’ve become an affiliate for, you simply write a short advertisement with a catchy title and two lines of text and refer the prospect to the sales website. This does not need to be a website that you own, remember when you signed up as an affiliate you already created an affiliate link to the site with your unique ID in it, so that the commission from any sale made goes to you.

There have been millions of words written about what makes good advertising copy, take a bit of time to read some of them. You’ll find many great articles and ebooks you can get for free, study them!

Google has a set of standard guidelines as to what they deem acceptable when it comes to writing your ad. You need to read these and stick to them.

The next job is to decide what people searching the internet for your product might type in as a search, for example if you decide to sell mortgages you might use “cheap mortgages” or “best mortgage deals”.

These phases are known as keywords, and you bid for the keywords on Google. Your bid is the amount of money you are prepared to pay for each click on your advert, and bidding starts at $0.05. So if you get a keyword for $0.05 and you get 100 clicks on your sales page, it costs you 100 x $0.05 ie $5.00.

Now let’s have a look at your potential profits. A good sales page might get a return of 2% - 3%, ie out of every hundred clicks 2 – 3 will be converted into sales or sign-ups. So if you are promoting mortgages, out of the hundred clicks for your $5.00 outlay you could expect two or three sales, ie a return of $100 - $150.

Realistically though you would be doing very well to pay as little as $0.05 per click for a market as crowded as mortgages, you would most likely have to bid up considerably higher. But even at $0.50 per click, you would only be paying $50 for your return of $100 - $150 in the example above, still a very healthy profit margin.

Obviously the more popular the keyword or phrase the higher your bid will need to be to secure it, so you will find that phrases like “cheap mortgages” or “best mortgage deals” will be very expensive but will attract a lot of traffic.

--------------------------------------------

This article was written by Ian McIntosh, author of Introduction to Google Adwords.

Please feel free to include it in any ezine or website as long as it is published intact.

For the whole story on how you can get started making money with Google Adwords, go to http://www.worldofebooks.com/introduction_to_adwords.htm

About The Author

Ian McIntosh is the author of several business articles and ebooks, and is the owner of www.worldofebooks.com.

The Google Toolbar & Search Engine Optimization

2008-10-19T05:14:00.000-07:00

Like many other useful toolbars out there so is the Google Toolbar. I consider this toolbar a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here’s why… The Google Toolbar has grown significantly in features since inception. It now features several new useful features but the main focus of this article is on those that aid in search engine optimization. So without further ado here’s the Google Toolbar unfolded.

PageRank

Upon installation of the full Google toolbar you will notice a small bar near the center of it that may or may not be partially filled with a green color as displayed in the diagram below.

http://www.lilengine.com/images/googletoolbar/toolbar1.gif

This is the Google PageRank indicator. PageRank is one of Google’s ways of rating your website and plays a role in the position of your site in their search results. This value is calculated based on several variables including the PageRank value and the number of sites that link to that page. Sites with a higher page rank tend to have better rankings than other sites if all other things are kept equal. I have personally noticed a significant increase in the search engine placement of our Search Engine Optimization (http://www.lilengine.com) site whenever our Google page rank is increased.

The Google toolbar enable you to, at a glance, view the PageRank of your website as well as your competitors’ sites. This helps when looking for sites to engage in with link building as more links coming from sites with a higher PageRank than yours help to increase your site’s PageRank. It is also said that when looking for site to link to yours that you should aim for sites with a PR 4 or higher. LilEngine personally accepts links from any useful and related resources, links from sites with a PageRank of 4 and above are an added bonus. Contact us for an exchange at info@lilengine.com.

A side note

There are times when the Google Toolbar will display your website as having a PageRank of 0 or even no rank at all. If your site previously had a PR greater than 0 and you notice this, watch it for a while or close your browser and reopen it to check as there are times that this feature seems to be a bit buggy possibly due to updates etc at Google.

Cached Version

When Google spiders your site it records the latest version of your site that it has spidered and this can be viewed using the Google Toolbar by going to the Page Info button and selecting cached version. Your browser must be on the page you would like to see the cached version of at the time you choose to do this.

http://www.lilengine.com/images/googletoolbar/toolbar2.gif

How can this help you with your SEO campaign?

If you have optimized your website in hopes of increasing your search engine results in Google, this will indicate whether or not Google has updated their database with the new version of your page. If the Googlebot visits your site regularly the cached version of your site will be updated more frequently than otherwise.

Backward Links

The Google Toolbar also has a pretty useful feature that displays all the web pages that link to your web page, which Google counts towards your PageRank. This information isn’t regularly updated and can’t be expected to take between 1 – 3 months before changes can be seen. Backlinks deal with quality and not quantity. A site with 1000 mediocre backlinks may not have as high a Page Rank as a site with 800 high PR backlinks.

Highlighting

You have the option of adding a highlight feature to your Google Toolbar that highlights all instances of your search term on the web page reached from your search. This can help you see how many times your competitors use specific keywords on their pages and you may modify your SEO campaign accordingly. You may also use this to check your own pages and see if you are or are not using enough of your target keywords on your page for optimum search engine placement. Besides those features listed above there are also some other cool tools on the Google Toolbar such as:

Popup Blocker: This only works in IE 5.5 or later but is a great addition as we all know that there are many sites on the web that bombard you with popups. Some of these even go as far as almost preventing you from going anywhere else as more and more windows keep popping up. Annoyance factor 10/10.

Google Web Search: You can easily search the web using the Google Search Engine via the Google Toolbar by typing in your search terms in the search box area and then clicking enter or clicking the ‘Search Web’ button on the toolbar.

Translate: Easily translate sites into English that you may be interested in for one reason or another.

Unfortunately there is no version of the Google Toolbar for browsers other than Internet Explorer 5.0 and greater but hopefully they will be adding this in the near future.

There are many more features available with the Google Toolbar. Learn more and download it here, http://toolbar.google.com/.

About The Author

Alec Duncan is the founder of LilEngine.com a Search Engine Optimization resource site. Visit http://www.LilEngine.com for search engine optimization tools and strategies. Get our free search engine articles feed and also get a free Google ranking tool on your site.

Yahoo Drops Google...How To Flood Your Site With Traffic In The Next 48 Hours

2008-10-18T05:14:00.000-07:00

It official Yahoo has dropped Google and will be using Inktomi's results to power their directory.

Previously when you did a search at Yahoo the top sponsor ads are from Overture and the bulk "free listing" ads were supplied by Google.

A few months back Yahoo purchased Inktomi as well as Overture and the online community was just waiting for the day that Yahoo would power all it's results in house.

That day is here...

Inktomi is a paid inclusion service. What this means is that you pay for each page you want included in the search engines.

Currently Inktomi powers MSN, About.com, HotBot, numerous other search engines and now Yahoo.

The submission charges are $39US for the first page and $25US for each additional page. This price covers your pages for a full year. This is a huge savings over going direct to Yahoo for $199 to $399 with no guarantee of any type of inclusion in their directory.

Your pages are guaranteed to be refreshed every 48 hours and included in all the engines powered by Inktomi.

Please keep in mind that this does not guarantee a certain rank within the search engines. This is why you only submit your best optimized pages.

To take advantage of this golden opportunity do the following:

1. Choose your best keyword optimized page or pages.

2. Go to http://www.All-Paid-Inclusions.com and set up your paid inclusion account.

3. Choose to submit to Inktomi and follow the step by step instructions.

4. Within the next 2 days log back into your paid inclusion account and verify that your pages are marked as "refreshed"

5. Check your rank in the various search engines for your optimized keywords

6. Tweak pages every 48 hours to get your desired results.

You now can cash in on the explosion of traffic from Yahoo within the next 48 hours.

No one knows how long this window of opportunity will last.

The opinion among search engine experts and those in the know is that Yahoo will raise the prices of Inktomi inclusions drastically and without warning.

If you use pay per clicks you may remember when Overture did this. At the time clicks were .05 minimum and they sent a notice stating effective immediately the minimum bid is .10 per click.

So don't wait around get your pages in now at the lower price. You can tweak them later.

--

(c)2004 Rodney Boettger - All Rights Reserved
http://www.right-on-the-money.com/dt/t/68/

To learn more about the ins and outs of Inktomi and how to get higher rankings without needing to be an SEO or search engine expert drop me a line at mailto:inktomi@right-on-the-money.com and I'll send you an updated tutorial to walk you through the process step by step.

About The Author

Rodney Boettger helps small are large business properly market online to gain qualified leads and customers.

How To Use PopUps With Google Adwords

2008-10-17T05:11:00.000-07:00

One of the common issues that marketers face when using Google Adwords, is that the use of popups on the target page for their ad is not permitted. Many Adwords advertisers just completely remove popups from their web site, which can not only significantly damage the profitability that results from other traffic sources, but, as we shall see, it is also not entirely necessary. This article looks at alternative solutions, which when implemented can virtually double the ROI (Return On Investment) for Adwords ads.

It is well recognized that by capturing the visitor's email address, and then following up with them via an effective auto-responder campaign, marketers can more than double their chances of clinching the sale. Popups can be a very effective way of doing this, often helping to convert 50% of more of visitors to subscribers.

With Google Adwords however, because popups are not permitted, you need to look for other ways in which you can maximize the visitor-to-subscriber conversion ratio, and thereby also maximize the value you get out of each click-through to your web site.

Here are three main ways in which you can do this:

1. Set your target page for your ad as a so-called 'name squeeze' page - this means the whole page you direct them to is focussed on one thing, to get their name and email address, following which you can always redirect them to your normal sales page to try and 'make the sale'. You still need to make sure of course that your ad accurately reflects your target page.

As an example of how to do this, let's say you sell cheap widgets, and your ad is displayed for the keywords 'cheap widgets'. Write a report or an ebook on 'How To Choose The Best Cheap Widget' and offer it for free on your name squeeze page, in return for their email address.

2. Use a special type of popup that doesn't actually display in a new browser window, but 'hovers' over your existing web page - this type of popup is not detected by Google (nor for that matter can they be prevented by popup blocker technology), and works in a similar way to dynamic menus, which of course are perfectly permissable. I have been using this type of popup very successfully for many months in conjunction with Adwords.

You can get a free copy of the software I use by sending a blank mailto:optinover@takanomi.par32.com.

3. Put popups on other pages - Google does not stipulate that you should no popups on your web site, only on the target page for your ad. This means that if your target page encourages visitors to click through to other areas of your web site, you can add put popups on these other pages to help capture your visitors email address.

For example, if you have a long sales letter, try splitting it up onto two or more pages. Your popup(s) can be placed on any of the other pages. I use PopUpMaster Pro to ensure that the popup does not appear if certain links are pressed - this means that you don't show the popup to visitors who click through to read other pages of the sales letter or to order, but otherwise (if they leave your web site) you show them an exit popup to try and grab their email address before they are 'lost forever'.

Use one of the above methods, and you should find that you capture the details of many more visitors who click through from your Google Adwords ad - and by doing this, together with an effective autoresponder campaign, your return on your ad could greatly increase too.

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Steve Shaw creates systems and software for effective e-marketing. For the technical edge on e-marketing, and to claim some valuable bonuses, you can subscribe to his popular newsletter at http://takanomi.com/newsletter.

About The Author

Steve Shaw has been marketing full-time online since March 2002, developing software products and systems for effect'ive e-marketing - for more information see http://takanomi.com.

Stop Whining About Google!

2008-10-16T05:09:00.000-07:00

Blame Game

Nearly anyone and everyone involved with search engine optimization and Internet marketing is aware of the famous "Florida" update by Google that caused many commercial sites to lose their Google ranking and position.

Industry experts speculated as to why Google made such radical changes to their algorithm. Those sites that no longer ranked well for popular search terms had to take drastic steps in order to salvage the holiday purchasing season. Many noted the timing and thought perhaps Google was attempting to capitalize on the Google Adwords Pay-Per-Click advertising program. Others simply whined that though their site contained commercial material, it also contains valuable content and was unfairly penalized.

What many failed to acknowledge is that Google has every right to make algorithm changes and if they choose to drop sites that lack relevance, it is their business. Listings in Google's main search directory are free. Many have profited from Google's ability to send traffic for years. Google doesn't owe anyone, anything, least of all an explanation of their algorithm changes. Businesses that rely on Google's free listings as their sole source of web traffic lack good sense. Google, being an independent company, reserves the right to run their business as their management sees fit. If you are unhappy with Google stop using them for searches.

If the results that Google serve lack relevant listings, then find another engine to use! It has happened before and it will happen again. It is the law of supply and demand. If Google is unable to provide relevant content that searchers demand, Google will become irrelevant. Look at the how the search engine landscape has changed over the past few years: AltaVista is no longer the leader, Infoseek no longer exists and others are barely resemble what they once were.

As for the commercial sites who have been battered by the Florida update here are some suggestions:

* make your site relevant!
* submit to other search engines (MSN, Inktomi, Lycos etc..)
* pay for traffic (pay-per-click and pay-for-inclusion)
* develop traffic from alternative sites
* rely on traditional methods of advertising
* promote your website in your signature line in newsgroups
* promote your website on your business cards or on mailings
* participate in industry specific directories
* participate in vertical market pay-per-click the return on investment tends to be *much* higher though the traffic is significantly less

The bottom line is become proactive rather than reactive, stop whining about Google and find alternate sources of web traffic.

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net

Auto & Trucks Business & Finance Computers & Internet Education Family Food & Drink Gadgets and Gizmos Health Hobbies Home Improvement Humor Kids & Te

2008-10-15T05:07:00.000-07:00

If you ever used Google AdWords to advertise your product or service online, you’d have experienced the sheer power of this online advertising medium.

In fact, more and more online marketers, both large organizations and ‘one-man’ companies alike, use Google AdWords for a variety of purposes, including but not limited to:

* Increase website exposure
* Sell existing products and services
* Launch new products and services
* Drive traffic to website to capture e-mail leads and build prospect list
* Test various marketing strategies e.g. web copy effectiveness, product and services pricing etc.
* Research primary and secondary keywords for Search Engine Optimization strategy
* Research consumer and business wants and needs
* Market and sell own &/or affiliate products
* And much much more…

However, as with any pay-per-click service, a poorly designed Google AdWords campaign will NOT bring you the results your desire.

Worst still, a poorly implemented Google AdWords campaign can even ‘break your wallet’!

So, how does one develop an effective Google AdWords campaign?

Here are 7 useful strategies you can use to maximize your Google AdWords campaign:

Strategy #1 - Identify a large number (preferably 300 above) of low-cost but highly targeted keywords/keyword phrases

It is important to understand that Google AdWords is a pay-per-click system and you only pay when a prospect clicks on your AdWords ad - regardless of the number of impressions.

And you can use this knowledge to your advantage by developing a huge keyword list for each campaign.

Here are some tools you can use to generate keywords and key phrases:

Google AdWords Keyword Suggestions tool:

http://adwords.google.com/select/KeywordSandbox

Good Keywords:

http://GoodKeywords.com

7Search.com’s Keyword Suggestion Tool:

http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

WordTracker:

http://WordTracker.com

Misspelled Keywords:

http://SearchSpell.com

Strategy #2 - Develop various ad headlines and descriptions and split-test them to identify the most effective ad

Actually, Google AdWords does this for you automatically i.e. it displays the ad that receives a higher click-through more frequently.

Here’s a quick and dirty way to develop a killer ad headline and description – model other Google AdWords ads!

Notice I said ‘model’ and NOT ‘copy’.

All you need to do is type in relevant keywords in the Google search box and review the AdWords ads that show up.

Ask yourself which AdWords ad attracts your attention and note down how the headline and description are written.

Here’s a Copywriting 101 Tip – Your headline and description should mention the BIGGEST benefit of your product or service.

Strategy #3 - Use the ‘Keyword Matching’ option to better target your ads

Unlike conventional pay-per-click models, AdWords ads are ranked based the following formula:

Cost-Per-Click (CPC) X Click-Through Rate (CTR)

Keyword matching helps you achieve a higher Click-Through-Rate (CTR) for your ads and therefore, a higher ad ranking - without increasing the Cost-Per-Click (CPC) of your campaign.

For example, a phrase match keyword like “popup generator” will show up for the search query “best popup generator” but will not display for the search query “popup a generator” - so using the ‘Phrase Match’ option will minimize ‘untargeted’ impressions and result in Click-Through-Rate (CTR) improvements.

Strategy #4 - Limit the ad impressions to certain countries and/or regions once you've received customer data from the initial sales generated

For example, if most of your customers are from the USA, you may wish to focus your advertising revenue on the US market and target your ads to only US customers. This strategy will also help you to achieve a higher Click-Through-Rate (CTR) for your ads.

Strategy #5 - Add a subscriber sign-up box on ALL the websites you're promoting.

This will allow you to build your subscriber list at the same time! Place your subscriber sign-up box at the top left or right side of your webpage to increase subscriber sign-up rate.

Strategy #6 - Add a DHTML (Dynamic Hyper Text Markup Language) pop-up on your websites

Here's a 5-STAR SECRET Google doesn't want you to know: You CAN use pop-ups on your landing page (i.e. the page a prospect sees when he/she clicks on your AdWords ad) as long as the pop-up does not result in the OPENING OF A NEW WINDOW!

A DHTML pop-up is technically not a pop-up - it is really a 'floating menu', made to look and act like a pop-up!

You can find out more about 'PopupMaster Pro', a 'new-generation' pop-up software (that also beats pop-up blockers) here:

http://PopupMaster.net

Installing a DHTML pop-up on your websites WILL dramatically increase your sales and subscriber sign-ups!

Strategy #7 - Monitor and manage your campaigns

You'll be able to access valuable information and find out which keywords have the highest impressions, which keywords generate the highest click-throughs etc. once your campaign is live.

And you should use this information to tweak your headline, description and cost-per-click accordingly - to maximize your campaign effectiveness.

Use the various strategies described above and monitor the effectiveness of each of them. It will help you maximize your Google AdWords campaigns and reduce your campaign costs.

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Copyright 2004 Fabian Lim

Fabian Lim is a Management & Internet Marketing Consultant. He helps organizations and individuals succeed online. Visit his website at http://BizSuccessOnline.com. To subscribe to his free newsletter, BizSuccess Tips, send a blank e-mail to:

mailto:bizsuccesstips@webcopywritingcourse.com

About The Author

Fabian Lim is a Management/Internet Marketing Consultant. He helps organizations and individuals succeed online. He publishes 'BizSuccess Tips', a free newsletter. To subscribe, send a blank email to: mailto:bizsuccesstips@webcopywritingcourse.com

The Budget Webmaster’s 6 Step Guide to Improving Existing Rankings in Google

2008-10-14T04:56:00.000-07:00

You know the scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren’t getting more clicks, and you find out that you’re ranked in the 30's, 50's, or heaven forbid, the 300's. “Great”, you think, “I finally get ranked for a good keyword and it’s a worthless ranking”.

Not necessarily.

If you got ranked for a keyword you wanted At All, the game’s not over yet. If your site’s content is geared towards that subject, you can get your ranking in search engines increased, at no cost. How?

The first thing you want to do is find out how well you are ranked for this keyword. For Google in particular, this used to be a difficult chore. In the old days of 2003, you’d spend your valuable time doing a search on your desired keyword, then a sub-search for your site, and crawling through pages of listings to find out exactly where you stood.

Now there is hope in the form of the following website. Direct your browser to: http://www.googlerankings.com/index.php

You can use this site to find out what number you come up for in the Google listings, which can be very powerful information if used correctly. If you’re ranked in the top 1000, you have a shot at raising your listing for that page by tweaking the page to be a little more relevant.

So, secondly, you have to know how good a shot you have at getting a better listing. Go to: http://www.searchguild.com/difficulty/

I posted a tip about this a month ago, and it’s also in the free optimization Guide I released the week of March 7th. It tells you how hard it is to rank well for certain keywords in Google. You’ll need a free Google API key to use it.

Now that you know your chances, the third piece of information you need to know is how much traffic you can expect. Digital Point has a free tool that gives an approximation of how many hits per day a good ranking gets. Access it here: http://www.digitalpoint.com/tools/suggestion/

Okay, let’s say everything checks out so far. You rank in the top 1000. The term you want won’t be that hard to get, and will get you enough traffic per month to justify your efforts.

Our fifth step is to take the term you chose and optimize your page.

This site does periodic reports on the search engines, and their February report gives their analysis of what the best ranking pages in Google have in common. And as a free bonus, it will also tell you what Yahoo wants. Follow the following link for details - http://www.gorank.com

Now that you know what to shoot for, you need to know how the page you want will measure up- you need to calculate your keyword density. You can also do the sixth step at gorank.com - it has a free tool that will calculate it for you. Prepare your page with that in mind, re-upload, and you’re almost done.

Great, you’re all set. Now you should submit your site to Google, right?

Wrong. Absolutely not. If you can help it, you should never, ever submit any page of your site to Google. Let it find you. HOW it finds you can affect your page rank. I don’t mean that there is a standard penalty for submitting. There’s been speculation on that for a while but I have yet to prove it matters.

What I DO know from personal experience and testing on my member’s sites, is that getting the Googlebot search engine spider to happen upon your site shaves up to 6 weeks off the standard time it takes for indexing. You can show up in Google in as little as 4 days.

Which site links to you can also affect your Google Page Rank. While this is not as important as it once was, it still carries significant weight– my site didn’t start getting spidered on a daily basis until my Page Rank increased to 5.

So even if the spider comes to your site on a Monthly basis, you’re better off waiting for the spider to come back by. That’s the seventh step, let your page be re-discovered with it’s great new changes.

And yes, there’s an even faster, better way to get Google.com’s search engine spider to re-index that page, but that’s another article, isn’t it?

Copyright 2004 Tinu AbayomiPaul

About The Author

Tinu is a free traffic FANATIC. She has been offered treatment for this condition but says it just saves her too much money!

Subscribe to Free Traffic Secrets to find out how to get the Googlebot spider sooner at ftdsecrets-subscribe@topica.com or visit http://www.freetrafficdirectory.com to get more time-tested information on getting Free Quality Traffic to Your Site.

Diary of a Google Gazumpee

2008-10-13T05:05:00.000-07:00

Back in November, when the Google Dance began, Barry Lloyd of makemetop.co.uk wrote an article entitled "Been Gazumped by Google?" GAZUMPED! What a wonderfully descriptive term. In fact, it succinctly describes what happened to us when our website went from #1 to oblivion a few months ago.

We were gazumped, swindled, cheated out of what was rightfully ours. Okay, who's to say what search engine position rightfully belongs to anyone. I mean, let's face it, getting to the top of the search engines for coveted keywords is really just a crap shoot, isn't it?

Or is it?

The SEO Cycle...

We've been at this internet game for a long time, a decade, in fact. Dinosaur days! We don't pretend to be search engine experts, it's not our forte. Nevertheless, we have been around long enough to see some patterns emerge.

Here's a recurring pattern we've observed in Search Engine Optimization:

1) The SEO experts research and make claims of what works to get a website to the top of the search engines.

2) It works for a time, and websites implementing their tactics move up the ranks.

3) Eventually, the algorithms change, and websites gain or lose rankings.

4) SEO experts make adjustments, then back to step one in the cycle again.

Around and around we go like mice on the optimization exercise wheel. Furthermore, we do not foresee any chance of stepping off of the optimization wheel for years to come. From our experience, as long as search engines exist, the algorithms will always change, and the SEO experts will always have a job.

But, is Search Engine Optimization really necessary?

To Optimize or Not...

If you've set up a flow of traffic to your website outside of search engines, there really is no need to optimize. However, if you want search engine traffic, you'll need to step onto the wheel. Furthermore, you need to know there's some pretty fierce competition riding the same wheel. But, be forewarned. Once you step onto the wheel, it will become part of your regular marketing exercise.

Is search engine traffic worth stepping onto the endless wheel?

Marketing experts tell us all the reasons why search engine traffic is targeted. But, let's put that aside for a moment and talk about real-world experience for a minute. In the past 10 years, our websites have received traffic from every imaginable source. But, you want to know about search engine traffic, right? We'll give it to you straight.

Search engines have sent us some of our best customers. A significant number have stayed with us for years, and a surprising number have made purchases on their first visit - direct from the search engines.

Now, with this is mind, perhaps you can understand why we have felt gazumped after losing a significant amount of search engine traffic.

So, what exactly happened to us?

Dancing With Google...

For years, we have been building a professional community where home-based entrepreneurs can network with one another and find the resources they need. As a clearinghouse of information, it has been a real task to organize the thousands of pages of information and make it user-friendly.

We had been #1 on Google for years for the coveted term "home business," among other terms. As such, we enjoyed traffic that brought us a significant number of customers and subscribers. Traffic and sales grew consistently for those years. Our Alexa rating showed the continued growth by going from a ranking of 30,000 to almost 15,000 in a year.

Enter the 'Florida' Update.

In November, we were still #1 on Google. Traffic and sales were good.

In December, it appeared the Update was good for us. We remained #1 and sales were at an all-time high. "We're getting through this just fine," we gloated. Nothing to worry about.

But, then things began to change - drastically!

- Gazump #1

Around January 3rd, our traffic plummeted to an all-time, two-year low

( http://www.alexa.com/data/details/traffic_details?q=&url=http://www.homebusinessonline.com/ ).

After a quick perusal of our traffic logs, it became obvious Google was playing with our rankings. You know, playing the dance floor. Google may have come to the dance with us as her date, but she left with a different partner.

A little research confirmed that not only had we dropped in our rankings for our coveted search term, but we were nowhere to be found in even the top 1,000. What? From #1 to oblivion? How could that be? The date was over... Gazumped by Google!

- Gazump #2

Some weeks later, typing 'link:www.ourURL' in the Google toolbar brought another startling revelation. While our inbound links before the dance were around 800

(http://www.linkpopularity.com/linkpop.cgi?url=http%3A%2F%2Fwww.homebusinessonline.com),

Google now listed only 69. Now, that doesn't even make sense after almost a decade online, especially when typing in our URL returns 2,620 links

(http://www.google.com/search?q=%22homebusinessonline.com%22).

Gazumped by Google!

- Gazump #3

But, why stop there? Let's add a little salt to the wound, shall we? It also appeared that Google was only spidering a few, select parts of our website. No more deep crawls where all the meaty content can be found. Gazumped by Google!

So, where from here?

Lessons Learned...

After two months of a substantial drop in traffic and sales, we are not out of business. Why not? For one, we have not counted on Google as our sole source of traffic. We are still receiving decent traffic, but we could be doing better. I'm afraid we had been gliding on the coattails of Google for too long. Sometimes you just need a good kick in the pants. This wake-up call has been good for us. Like multiple streams of income, we will up the anti on multiple streams of traffic. That way, when one traffic source dries up, it will not effect us significantly.

It's time to make some well-needed changes to our website. It could be better. A lot better. We're going to stop talking about them, hunker down, and make those changes.

We believe this dance is not over yet and Google may decide to return to the dance floor. Considering 'Gazump #2' above, it only makes sense that there are still plenty of bugs to be ironed out.

We'll get our traffic back and in a big way. If not through Google, certainly through other traffic sources. There's more than one way to reach the summit.

The Very Best Strategy...

The fact is you could spend hours upon hours in search engine optimization, and while we believe that optimizing your website is important, it shouldn't be the main focus. We're of the opinion that websites should first be built for customers and prospective customers, and second for search engines. Take a look at your website from your customer's perspective. Does it do what you want it to do?

Go ahead and hop on the optimization wheel. Get it turning, but don't become obsessed with it. If you have the resources for it, consider hiring an SEO specialist to help. Be sure you have plenty of traffic sources, don't rely on just one or two.

Finally, anything online, including the search engines, are driven by the market's opinion. When the dance is over, if Google doesn't provide the very best search results, the market will go elsewhere. For this reason, no matter what might happen to us personally through the Google Dance, the end result will be better search results - if not Google, then another search engine.

Either way, the market will determine who wins in the end.

About The Author

Seasoned entrepreneurs, Dave and Heidi Perry have developed half a dozen businesses and are founders of HomeBusinessOnline.com and PrettyGreat.com. Known for their unique insights and straight-shooter style, Heidi and Dave are editors of HomeBizBytes. Receive a free issue at http://www.HomeBusinessOnline.com/nsl.htm?sya

Affiliate Alternative; Google Adsense

2008-10-12T05:04:00.000-07:00

The Rise and Fall of Affiliate Programs

Affiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs. Constant search engine algorithm changes, along with the search engine's clear distaste for sites participating in affiliate programs; have made it a little more difficult to earn a healthy affiliate revenue. An influx in the use of software programs that terminate cookie tracking and privacy programs that prevent webmasters from tracking referrers, have also hindered the affiliate sales channel. While it is still possible to make money through affiliate marketing, other alternatives ought to be considered.

A Healthy Alternative or Supplement

Google's Adsense program allows approved websites to dynamically serve Google's pay-per-click Adword results. This has become a popular alternative and an effective revenue sharing program for webmasters. Google's spider parses the adserving website and serves ads that relate to the website's content. While the Google's Adsense program still has some issues, they are making efforts to improve it.

The website maintenance related to Adsense is very easy and requires very little effort. Webmasters need only to insert javascript into the webpage or website template. The javascript calls the ad from Google and will ensure that ads are served each time a visitor goes to the webpage. If the visitor clicks one of the Adsense ads served to the website, the website owner is credited for the referral.

The implementation, while simple, has its drawbacks. Google dictates the format of the ads. Webmasters can select from a handful of preformatted text boxes that lack creativity. A recent improvement allows webmasters to modify the ad boxes to resemble the website's color scheme. Still, a far cry from some of the creative ads webmasters are accustom to.

The example below reflects how the color scheme can be modified to match the look of the website, but the ads physically don't fit well into the overall website design.

sample modified to match sites color scheme:
http://www.hospital-software.com (scroll to the bottom)

Google determines the content of the ads that are shown/ Sometimes the ads are poorly targeted, and of no interest to the website visitors.

sample of poorly targeted ads:
http://www.real-estate-supply.com

Adwords can be a great addition to a website, and when well matched to the content the revenue stream from Google is consistent and effortless.

sample of effective Adsense program:
http://www.police-supplies.com (scroll to the bottom)
http://www.small-business-software.net (scroll to the bottom)

Not that the Google Adsense program is not without its problems.as the reporting provided by Google is lacking. Google has not implemented any way to track multiple sites that serve ads; they simply show the number of ads served, the percentage of clicks received, and the revenue earned each day. Google does not disclose the amount of the revenue they share, what percentage of the revenue they earn and what someone can expect to receive for each click. Webmasters with multiple sites will have difficulty determining which websites are producing the money in the Adsense program.

With affiliate programs many webmasters implement a new browser launch with each click off the site, Adsense removes the visitor from the website and there is not currently an option to launch the visitor into another browser.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on the website. Ad blocking meant that webmasters could prevent their competitors ads from being dynamically served on their website.

Overall, adwords are great supplements to websites where affiliate programs are either not performing or when affiliate programs don't exist that target the sites content.

Give it a Try

Implementing and maintaing Google Adsense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters. Consider supplementing content and see what happens.

About The Author

How To Get Banned From Google Adsense In Just 2 Clicks

2008-10-11T04:53:00.000-07:00

The darkest nightmare a hardworking affiliate webmaster fears is receiving a dreaded Google Adsense Warning, or even worse, a notice that Google Adsense has been disabled for the entire account.

The notice starts out like this:

"It has come to our attention that invalid clicks have been generated on the ads on your web pages. We have therefore disabled your Google Adsense account. Please understand that this step was taken in an effort to protect the interest of the AdWords advertisers."

Some webmasters use Google Adsense to generate 100% of their website income and the account may hold many different websites. In that case, every website is disabled at one time. An automatic disqualification can be devastating, especially when Google has no obligation to explain its decision in detail.

Not only does the account become disabled, but also existing click-through earnings are refunded back to the advertisers.

Life gets tough, but is it that easy to get an account banned? Yes it is.

The terms of service every Google Adsense Webmaster accepts, describes the easy do's and don'ts.

Do use the Adsense approved formats only

Do keep your click-through data and income private.

Don't display Adsense on registration or thank you pages.

Don't use Adsense code and a competitor's content-targeted advertisement on the same page.

Don't encourage anyone else to click on ads.

For a complete list, read the Adsense policies and terms

https://www.google.com/adsense/policies

https://www.google.com/adsense/terms

The easiest method an account can be banned is by a Webmaster clicking on the site's own ads.

Just how many click-throughs are needed to get a site banned isn't exposed, but Google Adsense watches for multiple clicks from the same domain. One person was banned who clicked twice from the same domain within a 24-hour period. That doesn't mean that is Adsense policy, because Adsense appears to place suspect sites on watch status until the action is duplicated.

Spikes in click-through percentages are hefty red flags. Those are the changes worth becoming proactive over by emailing Google Adsense. A site that rises from a consistent 1% click-through rate to a 10% click-through rate on one day could become suspect. The actual percentage that creates the flag isn't made public for obvious reasons.

What's the safest way to protect an account?

Don't click on the site's own ads ever.

Deceptive practices work for a short time, but they always come back to hurt the originator.

Follow up with more tips to help protect your account status here http://www.car-accident-advice.com/google-adsense.html

About The Author

Mike Oliver is a programmer/analyst who survived injuries from a serious multiple car accident. After speaking with attorneys who looked to create a case and then take up to 50% of any settlement, Mike Oliver knew there must be another way to get the legal help he needed, conquer the insurance nightmares, and keep 100% of his settlement without fear of a do-it-yourself-kit. He found it and saved thousands of $$$. You can, too. Get the lessons Mike paid to learn Free at www.car-accident-advice.com

Five FAQ About Google PageRank

2008-10-10T04:53:00.000-07:00

Five FAQ about Google PageRank

1. What is PageRank and why should I care about it?

PageRank is a formula that assigns a value to every page in the Google index. Google displays search results based on an algorithm which includes the value of PageRank. So the higher your site's PageRank, the more likely it is that you will receive a top listing on the search result page when someone types in the keywords for your site.

2. How can I view the PageRank of my own or other websites?

It's very simple to see anyone's PageRank. Just download and install the Google toolbar. It's a very quick and easy install. Just be sure to choose the Advanced option during the install so the PageRank of each site you visit will be displayed on the toolbar.

3. How is PageRank calculated?

I've seen a formula for PageRank posted on Internet websites and forums but have failed to see anyone give a satisfactory explanation of the formula. The formula appears so complex you would probably have to be a mathematician to even have a chance to decipher it anyway. It looks something like this:

PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

I will attempt to explain it for you in plain English. Basically it works like this. The more links that point to your website the higher your PageRank will be. The higher the PageRank of the referring page that has your link on it, the more PageRank you receive from Google. For every outgoing link that a page has, the value of those links drop. So for example, a link from a page with a PageRank of 4, and only 3 other links, is worth more than a page with a PageRank of 5 and 100 links. It is also believed that Google assigns more value to a link that comes from a site with similar content. So as you can see, there are many variables when calculating PageRank.

4. How do I increase my PageRank?

Again, PageRank can be increased by the number of incoming links to your website from other sites on the Internet. In addition, it requires anywhere from five to seven times more to get from one level of PageRank to the next.

So for example, (and this is not a true formula) if 100 PageRank 3 sites with a link to your page give you a PageRank of 4, then it would take around 500 more PageRank 3 sites to link to you before you became PageRank 5. However if you had 1 link from a PageRank 8 site, that might be enough to give a higher PageRank all by its self. It's really all relative and trying to figure it out will simply drive you mad, so don't bother. :) The best thing you can do is obtain as many quality incoming links from other sites with similar content as you possibly can.

Another important factor is the number of pages on your site. The more pages on your site, the higher potential you have to gain in PageRank. More pages doesn't mean you will get a higher PageRank only that you won't hit a ceiling. Apparently Google has a cut off point somewhere on the highest PageRank it will give to sites with a low number of pages.

5. When will my PageRank be updated or change?

According to the Google website, they update the index about once a month. However if you spend any amount of time reading search engine forums, you will find that results vary for every webmaster. PageRank may not update or may change drastically for a long period of time which is often times unexplainable. Usually as long as you follow good web site optimization techniques and maintain enough quality incoming links, the index will eventually assign your website PageRank and adjust any changes which may have been made in error.

About The Author

Most Relevant Links Directory http://www.most-relevant-links.com/. Free marketing information and links for the online entrepreneur.

Make Free Money With Google

2008-10-09T04:48:00.000-07:00

Have you received your check from Google? If you own a business web-site you should be receiving a check from Google. Why not accept a check every month from Google by placing their ads on your site?

Google AdSense allows you to serve text-based Google AdWords on your web site, (ads are relevant to your web site subject) and receive a share of the pay-per-click payment. There are pay-outs of 50 cents or more per click being achieved through AdSense. It is simple to join and it's free.

Go to google.com/adsense and you should be serving Google AdWords usually within 24 hours.You can choose between either horizontal or skyscraper AdSense ads, and they also have a large variety of color schemes to choose from. After your site has been approved you will paste a code into your site and the text ads will appear. Always backup your site before you paste your code, as you may decide to change your AdSense location.

Google also is doing a good job of finding ads that are highly relevant to your site. They go beyond simple keyword matching to understand the context and contents of web pages. They are able to know what a page is about, and can precisely match Google ads to each page. Then they also give you the ability to block certain ads from appearing on your site if you choose.

So what are you waiting for? It's Free and you get paid!

--

This article may be reprinted providing it is published in it's entirety, including the author's bio and link to the URL below.

About The Author

The author, John Baker, is the editor of Best-Home-Business-eNews. A newsletter dedicated to supporting the home business entrepreneur. If you're looking for some of the best home business opportunities, tools, thoughts, ideas, and support from a dependable source, come by, visit,and grab a FREE subscription today at: http://www.best-home-business-ideas.net or email your questions to: mailto:admin@best-home-business-ideas.net

Google AdWords and AdSense - A Dynamic Small Business Marketing Duo

2008-10-08T04:49:00.000-07:00

Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Today I want to introduce you to two very powerful small business advertising options created by Google.

These two ingenious programs have all but revolutionized the way advertising is done on the web. Warning: If you are thinking..."web advertising isn't for me, I just need a few more clients around the block"...you better read this or be prepared to have your competitors eat your lunch.

Goolge AdSense - Again content is king at Google. This program allows web site "publishers" to add some code from Google and receive "content relevant" ads on their site from other site owners. Here is an example - those ads in the box on the right of the page are delivered by Google and are matched to the content on the page. When someone surfs to the page and decides to check out one of those ads, the web site owner earns a portion of the advertising revenue that Google collects.

The key here is that if you go to a site about quilting, you will see ads about quilting and not about dog grooming. I know this sounds so obvious but Google was the first to really figure this out.

This program has worked so well that some website owners are actually building content specific sites and paying for them solely through AdSense revenue. Small business owners should consider adding this feature to pages on their site for several reasons.

I've already mentioned the fact that there is money to be made, but what many site owners are finding is that because Google is so respected and because the ads are highly targeted...they are no longer looked at by surfers as ads, they are looked at as content.

Some will even go as far as to say that by putting the Google ads on your site you actually better your chances of higher rankings with Google. Google flatly denies this claim and I don't think it is true but I do know that Google AdSense ads should be on every small business owner's site. (Google AdSense)

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Another Warning: This is somewhat complex stuff. This article is only meant to introduce you to the power of these programs. Check out Google Cash by Chris Carpenter for a deeper understanding of ways to make this work for you.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Google AdWords - I've already talked about those ads you see on websites, well those ads need to come from somewhere don't they. AdWords is Google's program for advertisers.

Any site that wishes to participate bids for "keywords" that are relevant to their product, service, or site and then creates ads to attract hits. These ads show up on private websites, like this example, and on the right side of Google search results like this search for "Free sales letters and tools" As you can see from this Google search you received the content related sites that you searched for but you also get some related ads that are sponsored.

Now here is where Google is genius. Instead of simply subjecting surfers to any ads that anyone is willing to pay for, they actually police the ads that are running. On some pay per click programs, whoever is willing to pay to most wins. Google uses a performance model. In other words an ad that is the most relevant and therefore receives the most clicks will move ahead of an ad that may pay more but isn't as effective. This simple philosophy is why Google has quickly dominated the PPC world.

Okay...and now the really big innovation

Regional targeting. Google recently introduced a system that allows advertisers to target certain metropolitan markets only. In other words, a remodeling contractor who only wants to do kitchen remodels in say, Denver, can bid on the keyword phrase "kitchen remodel" and only have his ads show up for people who live in and around Denver.

The implication this has for local small business owners is staggering. In the example above, our Remodeler can now tap into highly targeted web traffic for pennies per lead. In my opinion, small business owner who learn the ins and outs of this medium will dominate their markets. (Google AdWords)

Look for more on this topic in the future.

Copyright 2004 John Jantsch

About The Author

John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of “Duct Tape Marketing” a turn-key small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php

Googleopoly: The Motivation Behind Gmail

2008-10-07T04:47:00.000-07:00

Just before the close of business on Wednesday, Google announced that it will be launching Gmail, its new free e-mail service set to offer 1000 megabytes of free space to its users. This announcement comes after a flurry of changes at Google, all of which are geared to securing their place as the dominant search engine in light of recent competition offered by Yahoo! and soon MSN. The search engine wars have been predicted for some time now by search engine insiders, and the launch of Gmail is Google’s attempt to win the war before it gets fully started. But is Google really ready to take on the big portals?

It is very unlikely that Google founders Sergey Brin and Larry Page had any idea exactly how big their original search engine (then called BackRub) would actually become. Google was an innocent project through Standford University. It was a project started in the days of optimism about a free Internet not supported by ads or corporate revenues, but rather the free exchange of ideas. As a result, they focused solely on product. There were no worries about creating a flashy interface, hiring a sharp marketing team, or launching an IPO. They were worried about good search results. The result is that Google is now synonymous with searching the Internet.

Today, Google stands with a much different outlook. The success of the launch of AdWords propelled Google into a class all their own. Almost overnight, Google entered the PPC industry and dethroned Overture as the untouchable kings of PPC. Although other search engines such as Lycos, FindWhat, Kanoodle, and Sprinks had been competing with Overture, none of these engines were able to bring the reach and brand power of Google.

The success of AdWords was a notice to every other Internet giant. Companies such as Yahoo! and AOL – who were providing Google’s results to their users – took notice to the fact that Google had an incredible influence on the Internet, and if they desired, they could leverage that influence into a variety of new markets. Worse yet, Yahoo! and AOL helped Google gain such influence by providing Google results to their users. These giants became nervous, and with good reason. Google started to show signs that they were expanding into new markets. Dictionaries, glossaries, news services, Froogle, Catalog search, maps, blogging, and other services were all emerging from the Google labs and news rooms. If Google was able to instantaneously compete and lead in the highly competitive PPC market, what would happen if they moved in on the territory of Yahoo!, AOL, or MSN? These Internet giants helped make Google powerful, possibly more powerful than they were themselves.

The battle for web searches had begun. Yahoo! has taken the most notable steps by replacing their results provided by Google with their newly acquired Inktomi division based results. To fight Google on the advertising revenue level, Yahoo swooped up Overture, still all-star in the paid search market. Overture, now playing catch-up in an industry which they practically founded, launched their own site content match system which rivals Google AdWords.

MSN has vowed to refine their search algorithms to become more relevant. Most of the work being done by MSN has been fairly quiet, but rest assured, there will be a lot of talk about MSN search when they are ready to release their new product to the Internet. And, with every new PC you buy, don’t be surprised if it comes with a host of web searching tools built in.

There have even been rumors over at AOL that they are going to be abandoning their Google based results. The fact is, AOL is scared of Google. As it stands right now, Froogle already steps on their shopping market, and Google News is taking away from AOL’s news delivery service.

By abandoning Google provided results, these Internet giants are attempting to limit Google’s reach. The fact is simple: users still use Yahoo!, MSN, and AOL. They use these services because they offer a host of unique information, updated news, financial reports, maps, phone directories, etc. Most importantly, users visit MSN, Yahoo, and AOL for their free e-mail. While they have these users attention, Yahoo! and MSN will now try to sell these users on their new and improved search results not provided by Google in order to steal a bit of that search engine market.

Just as Yahoo!, AOL, and MSN realized how powerful Google was in the search engine market (and subsequently the danger that posed to them), Google is realizing the real threat that these portals present. If these portals are able to offer suitable search results, users will have less reason to utilize Google’s search. Google has also recognized the main advantage these portals have: free e-mail. Free e-mail is what makes Yahoo! and MSN such popular destinations. People who have e-mail accounts at these locations find themselves visiting these sites multiple times every day just to check their e-mail. While they are there, they have the opportunity to be grabbed by a headline or service offered through these portals. The free e-mail is what brings the users back time and again.

Gmail is a direct attempt by Google to destroy any competition before it arises. With 10 times the amount of storage and what appears to be a superior interface for viewing and organizing mail messages, Gmail is not simply a nice thing to offer to web surfers. Gmail is an attempt to put an arrow through the heart of Yahoo! Mail and Hotmail. The services will not be comparable in quality, and that is the way Google wants it. The goal of Gmail is to make Hotmail and Yahoo! Mail look like laughable solutions to web based e-mail.

If Gmail is successful in converting Yahoo! Mail users and Hotmail users, the search engine wars will most likely be much ado about nothing. The battle and war will be won, and the victor will be Google. But don’t expect MSN, AOL, or Yahoo! to simply watch Gmail launch without developing a plan to strike back hard. Yahoo! alone has invested incredible amounts of money to acquire Inktomi and Overture just so they can compete head to head with Google. It would be uncharacteristic of them to simply fold. And do not forget about the power MSN has with their search. Remember that Microsoft controls what search engine is used by default on most every computer around the world. That is a competitive advantage that Google will have a very hard time overcoming.

Gmail will not be the last new service offered by Google. It certainly will not go unanswered by Yahoo! or another portal. It will, however, mark a fundamental point in this search engine war that appears to now be in full swing.

Copyright 2004 Mark Daoust

About The Author

Mark Daoust is the owner of Site-Reference.com (http://www.site-reference.com) and TowerSearch (http://www.towersearch.com). Signup for a free TowerSearch account and receive guaranteed top rankings for all of your chosen keywords.

Were You Bamboozled by Google?

2008-10-06T04:40:00.000-07:00

It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure whats going on or what to expect. One thing is for sure... unless you want to get bamboozled by Google (again!), youd be wise to take action to prevent it now.

So many people were screaming (and still are) about losing tons of business due to Googles updates. Some have reported 30%, 50%, or even total losses. What can you do? After all, youre at the mercy of Google, right? WRONG!

Why Do Rankings Keep Changing?

Google, like many other engines, changes its algorithm (formula for calculating who ranks where) from time-to-time in an effort to filter out spammers and deliver the most relevant search results possible.

Google has had updates since its very beginning. But now, depending on which theory you choose to believe, they are making more advancements that require more updates. This means, even if you rank at #1 this week, you might not make the top 30 next week.

How Do You Protect Yourself From Updates?

Diversify! It is never a good idea to have all your income generated by one source. You wouldnt depend on having all of your retirement savings from one source (thats exactly why mutual funds are so popular), and you wouldnt have all of your money in one bank. I mean, really! What if that one source went under? The same principle applies to Internet marketing.

While search engines are a phenomenal way to drive traffic to your website, they are most certainly not the only way. In order to ensure you are protected should Google (or whoever is the next "big" search engine) change their formula yet again, you need to create a diversification plan.

Think of all the outlets that reach your target audience. Investigate each one to see how feasible it would be to market your site through those channels. Then implement a plan that includes several advertising avenues (including search engines) that - as a whole - generates as much (or more) business as you originally received from Google. That way, should one of these channels go down, your business would only be slightly affected.

Dont stop there! Twice a year youll want to go over your plan and be sure that everything is working, as it should. If one outlet begins to dwindle in its response, look into finding a replacement. This way you are never taken by surprise.

Once you have your diversification plan working for you, you will be in a much better position to be rest assured that the business you receive will be there for the long haul. You will also feel more comfortable that no one organization can cause the tremendous damage Google has caused and could cause again.

Copyright 2004 Diane C. Hughes * ProBizTips.com

About The Author

Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane

7 Necessities To Do Well In Google

2008-10-05T04:35:00.000-07:00

Search engine optimization is one of the most popular topics in Internet Marketing. The reasons are obvious. Search engines provide highly targeted traffic at a zero or very low cost. There are a lot of myths, debates, and disagreements over what is good Search Engine Optimization (SEO). We have decided to look at 7 principles that you should definitely follow when optimizing your site for search engines.

Use Meta Tags

You will certainly here a large number of people tell you that meta tags are not important and are useless. There is some truth to this, however, it is largely untrue.

Meta tags were first included in web pages primarily for search engines and directories. Meta tags are to be used as summaries as to what your website is about. Because they were good summaries and a logical way to identify and classify a website, search engines used meta tags in their ranking algorithms. This method was good in the early days of search engines and the Internet.

Unfortunately, everyone else figured out that by “optimizing” their meta tags, they could better their rankings. This optimization quickly turned into spam. Search engine technology developed and soon most search engines would remove meta tags from their ranking algorithms.

However, meta tags are still extremely important in SEO. You want your site to be easy for search engines to crawl. Meta tags are still used by spiders to make a quick assessment as to the nature of a website. Meta tags are also used to identify the author, the company name, various rules for the spider to follow, and a general rating for the spider. An example of the meta tags that you should have are listed below:

This describes what language and format the site is in. This would be different for an XML document or other formats.

Is this site up for only a short time? If so, let the engine know how long the information is good for.

Do you only have regional content, or should the whole world be opened up to see you?

Who owns the site, or who designed the site. This WILL help your rankings if someone does a direct search on your company name.

Obvious important copyright information.

This should be one or two sentences. Make them well-formed sentences…don’t use sentence fragments. Use a few of your desired keywords, but do not spam the sentences with your keywords.

Use anywhere between 6-15 keywords or phrases in this section.

Tell the search engine robot to follow all of your pages. This doesn’t mean that it will, it just gives them permission.

How often do you change your content? Once a day, once a month? Let the robot know this information, but be truthful!

Do you have an adult website? Make sure you indicate that here. If it is for the general public, then let them know that as well.

Meta tags, although not crucial to your ranking, are helpful for search engines. For this reason alone it is good to employ them on your website.

Use Properly Formed HTML

One of the biggest mistakes people fall into is that they use improper HTML on their sites. HTML is relatively easy to code. Well formed HTML is structured clearly and neatly. Poorly formed HTML includes open tags, closing tags out of order, minimal information when forming your tags, and errors that may not show up in a browser.

When a search engine spider visits your website, its task is to ascertain the information on your website and give it a grade. If you have poorly formed HTML on your website, you are making the task of the spider more difficult. Additionally, if you have poorly formed HTML on your website, the search engine may not consider your website to be the best candidate for your desired keywords as poorly formed HTML represents a lack of professionalism.

You should always follow a few rules when forming your HTML:

A. Close All of Your Tags

Every HTML tag has an open and a close tag, with the exception of a line break (). Do not leave tags hanging. For example:

This is my text

The problem with this code is that the person forming the code did not close out the tag. This means that it is still open.

B. Close Your Tags In Order

Although a minor issue, closing your tags in order creates better HTML. For example:

This is my text

These tags are closed out of order. You should always close the last open tag first.

C. Use ALT Tags on Images

A search engine does not know what an image looks like. Most spiders can figure a few things out about an image by its file name, but an ALT tag should tell a spider everything about that image. For example:

Properly formed HTML will make it easier for search engines to know what your site is about. The faster they can digest your information, the more they will digest.

Avoid Excessive JavaScript

JavaScript is a great tool to have. It can make your site interactive and provide better, stronger interfaces for your users. However, it should be avoided at all costs when implementing content.

JavaScript is different than most every other technology on the Internet as it is a client-side technology as opposed to server-side. The difference is simple. When a person views your webpage, if there is JavaScript, the JavaScript will be downloaded to that person’s computer and executed on their computer. If JavaScript were server-side, then the execution of the code would happen entirely on the server where the website is located.

Because JavaScript is a client-side language, search engine spiders are not able to read what they output. So, if you are trying to update your content frequently using JavaScript, the search engine will never know the difference.

JavaScript is still a great resource for forms, validation, and other parts of your page that are not crucial to the meaning of your page.

Avoid Dynamic URL’s

A URL such as http://www.anydomain.com/program.php?id=456&p=4 is not search engine friendly. Search engines have come a long ways in their ability to spider

URL’s such as the one above. In fact, you will probably be included in an index with that style of url, but it is not a friendly URL.

With the introduction of mod_rewrite, you can easily make dynamic URL’s into search engine friendly URLs. Mod_rewrite would give you the ability to make the above url into something that looked like this:

http://www.anydomain.com/program-456-4.html

Search engines will be more inclined to index this type of URL.

Don’t “Over-Optimize”

There really is no such thing as over-optimization. Over-optimization is actually search engine spam. Search engines hate it when people spam them with keywords. A few examples of search engine spam. If you make your site sound natural, but form it around a central topic, you should obtain the perfect balance of keyword density on that page. If you do not, then you should rethink what your website is really about.

Spending all of your time making sure every Alt tag has your targeted keyword in it, or finding a way to include very small or close to invisible text so that you may spam a certain keyword, is a sure way to waste your time and ruin the appearance of your website.

Keep Content Fresh

Search engines LOVE fresh, new content. Constantly add new news to your website, new information, and change your front page. You do not need to change the look of your website, just the content on the front page.

Search engines are always trying to provide searchers with the most relevant, up to date information possible. A page that hasn’t changed since 2000 will not have as relevant content as a page recently published with updated information.

There is also an issue of pride with the search engines. Part of the search engine wars has been to see who can keep the freshest index. As a result, search engines such as Google take note of sites that change frequently. The more frequently your site changes, the more frequently they will come back and re-index your site.

Don’t Rely on SEO

This article has focused on some basics of SEO, but if there is one rule to follow in developing your website it is this: do not rely solely on search engines. There are plenty of ways to develop a steady stream of traffic to your website outside of search engines. Link exchanges, purchasing links, advertising, participating in online communities are great ways to build your traffic. Don’t be afraid to purchase advertising. If you have a great website, people will refer others to your website.

The lesson in all of this is that good search engine optimization stems from organized development, fresh content, and generally an attempt to develop a useful website for your visitors. If you do this, you will be surprised at how SEO really takes care of itself. Search engines are looking for well-developed, content-rich websites. Simply give them what they are looking for and let them worry about filtering out all the people who are attempting to “trick” them.

Copyright 2004 Mark Daoust

About The Author

Mark Daoust is the owner of Site-Reference.com and TowerSearch.com. Add your site to TowerSearch to receive a guaranteed #1 position for free!

How To See What Pages Of Your Site Google Has In Its Index

2008-10-04T04:41:00.000-07:00

There is a lag time between the indexing or updating of your site, and the time it takes to show new results in the database. Depending on your site, where it was linked from, who it was linked from, and who knows what other factors, the amount of time varies.

With the method I teach in my book it seems to take two to four days on average for the Googlebot to stop by initially, and then another two days to one week to appear in search listings for the first listing.

(You can read more about the book here: http://www.freetrafficdirectory.com/book )

But even if it takes more than four to seven days for the Googlebot spider to show up at your site, or to return, if ever, there are several ways you can track the results. First, you can use Google itself.

Go to www.google.com and type in site: then your domain name. So for yahoo.com, youd type in site:yahoo.com.

The results will show you which pages of your site are showing up in Google.

If you know you wont have time to check on a daily basis, you can use a site called Google Alert, which you can find at

http://www.googlealert.com .

The great thing about this site is that it will track up to five terms per email address and have them sent to you via email on a daily basis. Using this you can track your ranking for your most important terms, or see how often your competitors site comes up versus yours.

To use this to see when pages of your site come up, create an account , then in the search terms section, type in, as one word, whatever is between www and your sites suffix (.com, .net, .org, .biz, .uk, etc.) and you will start getting emailed results.

The only problem is that the resulting page is sometimes a day behind Googles actual indexing. But for a free automated resource, you really couldnt beat it.

Until now.

Googles new Web Alerts just came out on the 29th of March. You can access it here:

http://www.google.com/webalerts

You can use Googles new Web Alerts service in much the same way. Its currently in Beta development, so make sure you save the information sent to you. Since its so new, youll probably want to sign up to both services and compare the results.

My favorite use for this is finding out when people mention my name or re-print my article at their sites, so that I can link back, or email to thank them. A big advantage Google.coms in-house version of the web alerts system is that they have a news version that you can subscribe to, which will help you stay on top of your niche in whatever industry youre in.

Currently I use the Google Alerts site for several on-going searches, and Googles Beta Web Alerts for my most mission-critical, time-sensitive news.

Theres yet another way to use Google to track how your site is doing in Google. It will tell you the cached version of your page, which Google stores. Sometimes the date posted next to the listing of the cached page can help give you a good estimate of when Google will be back at your site.

For example, at the moment, I seem to see the spider most predictably every day between midnight and 6 am EST since my home page began to score a PR of 5, then periodically at other points in my site during the day. I figured this out by looking at Googles cache of my home page over a period of one week.

This search will tell you pages that Google considers similar to yours. It will also show sites that it considered linked to you, and show sites that carry your full url, hyperlinked or not. Its not 100% accurate, but it will give you a much better idea than youd get from guessing- and its free.

Go back to Googles home page - www.google.com - and type in info:yoursitenameandsuffix. So if your site was ExactSeek.com youd type info:www.exactseek.com. You can also use site:yoursitenameandsuffix to find out which pages have been indexed by Googles search engine spider.

Curiously, Google used to show different results for info:www.exactseek.com and info:exactseek.com instead of including results for exactseek.com in the www evaluation. I havent seen this much anymore, but if you see one permutation showing up in results for the other, you may want to do both.

Youre going to want to bookmark this page and visit it on a weekly basis. The best day to look would be the one week anniversary of what day Google last cached a page at your site. The date will often be shown next to the word cached on one of your page results. If the cached page date is the same, that means Google hasnt been back to your site.

Marry this information with your study of your web stats to get more ideas on getting the most out of your weekly or daily exercises involving search engines and links from other sites, not just Google.

Copyright 2004 Tinu AbayomiPaul

About The Author

Tinu's adventure's with Google began when friends challenged her to "put her traffic where her site is". She was challenged to raise her brand-new site to top 100,000 status in Alexa and get well ranked in Google in 90 days, spending less than $100. When she won in 34 days, she decided to use the site she built to share her free traffic secrets. For more free traffic secrets, subscribe to her newsletter at ftdsecrets-subscribe@topica.com or visit her site for more free articles like this : http://www.freetrafficdirectory.com

Maximising Google’s PageRank of your Website to Maximise Traffic

2008-10-03T04:35:00.000-07:00

Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it.

Page rank is defined as follows:

We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The PageRank of a page A is given as follows:

PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))

Note that the PageRanks form a probability distribution over web pages, so the sum of all web pages' PageRanks will be one.

The Anatomy of a Large-Scale Hypertextual Web Search Engine (Sergey Brin and Lawrence Page, founders of Google)

To conform to the PageRank algorithm follow these steps:

1. Get inbound links to your website

Google ranks your pages according to the number of links pointing at your page. Try to get as many links pointing at your pages as possible.

2. Your Title Tag

The title of your page is important. Place a descriptive title to you HTML tags in the section of your web page. Do not leave it with a title like "New Page", or “untitled”.

3. Content-Laden Pages (Keyword Density)

Use more of your keyword on your pages. Be focused on your content. It has often been observed that Google considers keyword density a large factor in ranking pages in search engine results, more so than many other search engines.

4. Keyword-laden Links?

Insert more description on links to your website. For example, a link with the text "Cheap Medical Store" pointing at your site will cause your site to be listed earlier if a visitor searches for "cheap medical store" than if the link simply said "click here".

5. ALT tags on Images

Place description on images. Add ALT tags to achieve this on images. Google indexes the text given in the ALT tags of images.

6. Use the Google Toolbar

The Google Toolbar is an ActiveX control that installs into IE, and shows the Page Rank of any page that you visit. The toolbar can be obtained from http://toolbar.google.com/. If you use Internet Explorer, you can get an idea of what Google thinks of how important your site is in general, by downloading the Google Toolbar.

7. Others

Good Google Search Engine Optimization looks at over 100 items, but here are some of the major items that Google analyses on web pages:

* Words in Headings
* Words in Bold
* More weight is given to first 25 words of text on a page
* Words in URL
* Having more than 250 words on a page helps.
* Phrases used to describe pictures.
* Other major items covered on separate pages here. . .
* DMOZ listing, PageRank, Back Links.
* Google may also penalize for having too much repetition, or by "Spamming" them.

If it looks like you are trying to "trick" Google, then there is a chance you may penalized by Google. You must follow good practices.

8. Advice

* Concentrate on a niche that isn't too big.
* Think about the keywords that you should use.
* Make a site map so that it's easy to get to all your pages.
* Target the audience. Find out who should know about your site.
* Be creative in marketing your site. Newsletters are a must.
* Steer clear of any tricks like hidden text/links, sneaky redirects, etc.
* Add a page of content a day to your site.

About The Author

Brian Daniels (sales@xcelweb.com) is the founder of http://www.xcelweb.com, a company dedicated to online Internet Marketing and Web Design. He has just released a new Ebook dedicated to Internet Marketing and Search Engine Optimisation.

Ten Tips for Affiliate Marketers Using Google AdWords

2008-10-02T04:32:00.000-07:00

One of the hottest ways to sell affiliate products is using Google AdWords. Follow these tips and strategies to maximize your earning potential.

1. Seek out affiliate products that generate fifteen dollars or more in commission. Anything in the twenty-dollar range works well. Paying for clicks can add up quickly and when you do make a sell, it should be profitable.

2. The vendor must present a high quality website with first-rate graphics. If the site appears to be unprofessional, any potential buyer will loose confidence and leave before the sell is made.

3. Make it a requirement that the vendor website only displays one product or service on the referral page. Nothing kills a sell faster than having to many sells messages.

4. The vendor needs to include outstanding sales copy. It's easy to realize the importance of this principle; words are what turn shoppers into buyers on the Internet.

5. When evaluating a potential affiliate program ask yourself if this product or service is something you would feel comfortable buying. Put yourself in the place of the buyer. If you wouldn't buy it, why would they?

6. It's preferable if the vendor site does not obviously advertise for the recruitment of more affiliates. An affiliate link is fine as long as it is low key.

7. The best affiliate programs will attempt to secure the email address of your referrals. Some prospects need to see a sales message at least seven times before they will buy. Make sure you still get credit for sales made during the follow up.

8. The vendor should provide testimonials. Testimonials create confidence and trust leading your prospects to make a purchase.

9. You will recognize a profitable affiliate program because at least one in fifty clicks creates a sell. Constantly monitor your expense versus profit for each set of keywords.

10. Track your keywords and delete any that do not get clicked on after two hundred impressions. The higher your click through rate, the higher position you receive in relation to your competitors.

About The Author

Patrick Carlow
Most Relevant Links Directory Reciprocal Link Exchange
http://www.most-relevant-links.com/
Free Internet marketing resources, traffic generators and reciprocal link exchange directory.
Permission is given for this article to be reprinted by anyone as long as the entire text up to and including the author information, the link and this statement are kept intact in its entirety

Google Contest - Nigritude Ultramarine

2008-10-01T04:29:00.001-07:00

Search engine optimization experts are having fun with Google. Experts, with DarkBlue.com at the helm, are holding a contest to determine how Google really works. Experts are competing, with the goal of optimizing a webpage for a non-sensical phrase: 'nigritude ultramarine'. On May 7th, the day the terms 'nigritude ultramarine' was announced, typing the phrase into Google generated no search listings. Search engine optimizers hoping to define themselves as industry leaders are all vying for the number one spot. Others see the contest as an opportunity to test theories and experiment without jeopardizing existing traffic. Some webmasters are leery at staking their professional reputation on a contest with an undefined number of participants.

As an added incentive for search engine experts and webmasters to participate and work their magic, DarkBlue.com is giving away an Apple Mini iPod™ and a Sony Flat Screen Monitor to anyone who can take their page to #1 for the phrase 'nigritude ultramarine'. The contest is scheduled to run for two months and will conclude on July 7th, 2004.

Magical Phrase

The phrase generating the frenzy, 'nigritude ultramarine', is likely to bring out the best and the worst in optimization tactics. The black magic optimization techniques that are suspected in having sites banned from Google are likely to be exercised, along with tried and true optimization practices. Immediately after the contest was announced experts snapped up hyphenated domain names and began tweaking their text. Many experts were surprised to see how quickly 'nigritude ultramarine' made its way into the Google's listings, with new listings appearing daily it is clear that the contest is well underway.

The experts will be at the mercy of Google and any new algorithms implemented over the course of the next two months. Experts will have to anticipate and update on a regular basis, to ensure that they are able to obtain and retain a strong listings.

Results

The results of the contest are unlikely to have any lasting effects, as Google will likely implement filters that will prevent search engine experts from reaping the rewards of any tactics that are found to be effective. Regardless the sense of adventure and a method of testing Google are intriguing.

About The Author

Google Adwords: Higher Traffic and Sales in 2 Hours or Less!

2008-09-30T00:48:00.000-07:00

There are various ways to purchase highly targeted advertising at very low prices. Google AdWords is one simple and quick way to to do this. Regardless of your budget, you can actually get your text ads appearing on search result pages within minutes! You can also target your ad to a specific language or country.

Pricing is based on the position in which your ad is shown but there is no minimum amount required in order to open an account. Google positions your ad based on how many users click on it over time. Current rates range from $15-$10 (per thousand ads shown) for positions 1-3, and $8 per thousand for positions 4-8.

According to Google, Adwords text ads have an average click through rate 4-5 times higher than banner ads. I have generated click through rates as high as 36% by using the guidelines outlined below. I frequently test ads for as little as $1!

I've been using Google Adwords since it was first introduced and I've found it to be very effective for testing ads. My best click through rate so far has been 36% and the lowest being 0.98%! On average my ads get a 20% click through rate on very focused keywords and search terms and 6% on general popular relevant keywords. Here is what I do.

When promoting my products I choose keywords/search terms that are very specific to generate highly qualified prospects. I get very few searches, but a very high click through rate. I then keep the ad running for a very long time.

Example:

Instead of using keyword 'printer' for an ad about printers, I use the exact model of the printer e.g. 'Lexmark Z11' or less focused 'Lexmark printer'. I also put the search term in the title section. This simple trick produces very high click through rates.

Here are some guidelines:

1. Avoid keywords that are too general. Because ads are paid for on a CPM basis, you are likely to spend money quickly with keywords that are too vague. Avoid general keywords like 'business' or 'free'. Taylor each keyword to your offer and use relevant terms/words in both the title and the ad body.

2. Give Google users a compelling reason to click on your ad link. The easiest way to do this is to provide something of value for free.

3. Use a different ad for each keyword or search term. This increases relevance and the likelihood that Google users will click on it.

4. Test and monitor your ads. Refine and fine-tune your ad to maximise click throughs. With Google you can do this in real time!

Google's Adwords has become very popular and Google have had to increase the number of ad displays per keyword search from 3 to 8. You can open an account and test this service by going to:
http://adwords.google.com

About The Author

MDigest-subscribe@yahoogroups.com
FREE "Ultimate Self-Funding Autopilot Affiliate Recruiting System that will EXPOSE your Ad to over 1,000,000 people Daily for FREE! http://www.wildfireco-op.net/a.asp?70004278

Google's AdWords Select(tm) Groundbreaking Program

2008-09-29T00:42:00.000-07:00

One of the absolute best online marketing processes available to any business today is Google's AdWords Select advertising program. It produces immediate results within minutes after being setup, drives highly qualified traffic via selected keywords and can be monitored and modified on a 24/7 basis via Google's excellent online interface. There are no hidden fees - it costs a mere $5. USD to setup a campaign and requires a credit card submission at startup. We highly recommend this interactive marketing process to all of our clients and incorporate an AdWords Select component with all of our marketing campaigns.

Google's Pricing Model

Google charges you on a CPC ("Cost per Click") basis - you only pay for each clickthrough to your web site from Google's, no more no less. You don't pay for "impressions" (number of times someone views your ad) like many first generation Internet advertising models - it's truly a results driven marketing process.

Keywords costs can vary tremendously ranging from $.05 to $11. USD or more per keyword - Google assigns a "minimum cost per click" for specific keywords based on "market value" and "performance history" via Google's AdWords Select program history. Be prepared to pay a much higher rate for very popular keywords and this is a moving target all of the time - the more popular this program becomes the more you will be forced to pay for selected popular keywords.

Creating your Sponsorship Ad

Your Ad's position is based on a combination of the CPC ("Cost per Click") you selected and relevancy of your ad - if your ad and keywords are relevant and drive clickthroughs, then your ad will rise in position on the sponsored column versus your competitors. This is an innovative feature and helps to distinguish Google's program from all other PPC ("Pay per Click") campaigns (Overture and their primary competitors) - most of these programs have an "economic bias" built into them; i.e. whoever pays the highest fees gets the top placement.

Dynamic Ad Placement

Google's unique AdWords Discounter keeps track of your costs per click versus your competitors. You select the maximum amount you want to pay for your keywords and the ranking algorithm keeps track of your keyword costs, ensuring you only pay one cent above the CPC ("Cost per Click") cost you specified when you setup the campaign versus your competitors.

Setup Process - Sponsored Link Ad and Keywords

AdWords Select is based upon driving highly targeted traffic to a web site via a set of keywords that are selected via Google's account management interface. There are two primary components to the setup process, creating your "sponsored link" ad and selecting your keywords. You start by creating a "sponsored link" ad that is subsequently inserted into Google's search results on the right hand column - targeted by keywords that you have selected. It only takes a few minutes to have your campaign go "live" after you've completed the setup process.

It's very important to spend quality time creating your sponsored link as this is the "online ad" that people will view in the midst of search results and competing sponsored links (in some cases). You have the ability to create a short headline coupled with two lines of text with approximately 35 characters per line - the headline must be succinct and hard hitting and the related text should backfill the headline with supporting words that convey what goods or services your company provides.

Keyword selection can be the most daunting task for setting up a new campaign - be prepared to spend some focused time working through multiple keywords to find those that you can afford. It typically takes 1-3 hours to find 10-20 keywords that are relatively low cost - however, if your budget is open-ended and you have sufficient marketing funds to pay $1-8. USD per keyword then it can take much less time. Your market focus is also another important variable that can impact the keyword selection process - if you're in a narrow market niche with only a small number of competitors then it is much easier and faster to setup a campaign.

Finally, be aware you can find some keywords that are very inexpensive, but Google will disallow these if they don't drive a minimum clickthrough amount of roughly less than 1% - you can start off with them, but they will be turned off after 7-14 days if they aren't driving sufficient clickthrough volume.

Wordtracker Keyword Research Tool

You may want to utilize other keyword analysis tools that will give you a broader selection and help you to understand what keywords are popular and searched on, which in turn ensures the keywords you do select will drive traffic and will not be disallowed by Google. Wordtracker (www.wordtracker.com) is an industry standard keyword analysis tool that those of us in the online advertising world (and many others) have used for years to help us understand what keywords are popular - their service is very low cost and easy to utilize via their web site.

About The Author

Lee Traupel has 20 plus years of marketing experience - he is the founder of Intelective Communications, Inc. http://www.intelective.com a marketing services company which provides strategic and tactical marketing services exclusively to small to medium sized companies. Lee@intelective.com Reprinted with permission from Intelective Communications - this article may be reprinted freely, provided this attribution box remains intact. (c) 2001-2002 by Intelective Communications, Inc.
Lee@intelective.com

Google Ranking WITHOUT ever submitting to Google!

2008-09-28T00:41:00.000-07:00

A while back, I read an article that explained how to get a good google rating without ever submitting your site to their submission forms. Like you, I was kind of shocked by this statement so I decided to give it a try.

In the beginning, I used to submit my site all the time to Google but soon realized the magnitude of my failure. Of course, it's a known fact that Google relies solely on your link popularity and content.

Link Popularity?

What that means is the amount of links (yousite.com) listed on other sites that are related to yours! The more sites that link to you, the greater your popularity!

So again, Google depends on your link popularity! If you don't have a google rating (In other words, is your link found on google?) some sites WILL NOT link to yours. There are many sites that have a great google rating and have specific regulations to whom they will accept within their resource sections. They will specify that your site must be listed within Google and if they type in your site in the google search bar, your site should be listed within the top 5 sites.

Here's The Theory:

Of course you want all sites to link to you, especially the ones who already have a great google rating because that means that your site will be picked up by google. Some people only try to get links from those sites but just remember, we all had to start somewhere.

My suggestion is to do as many link exchanges as possible and especially make sure that each site is specifically categorized by their content. You will get penalized for having one page full of links to sites that do not relate to each other.

Another little "Timbit", try to keep your pages to 1-20 links within each page. Once you have 20 links, add a button to a (PAGE 2) and continue your resources that way.

Here's an example of our "Resource Section"
http://www.smartads.info/resources

You'll notice how each category has specific sites that get listed within them.

Ok, so I went a little off topic with respect to this article but you'll see how everything is connected together. Once google starts ranking your site, you don't want to leave any stone left un-turned.

So back to getting a google rank without submitting your site. Once you start performing link exchanges with other sites, just keep on going and going and I promise that eventually, Google will start picking up some of your links on other sites. Once this starts to happen you're google rank will rise.

So just keep doing what you're doing and let Google do it's own thing.

When your ready and you're link popularity grows, then you can submit your site to Google and reap the rewards.

So many companies do this process backwards and wonder why they don't get listed in Google. Or like what happened to me, Google lists your site right away but then in a couple of weeks, presto, your site is gone from their listing and your left confused as to why!

In this article I talked about Link Exchanges & popularity, feel free to learn more about this in my 2 part series:

Link Exchanges, what they can do for your business, part 1
http://www.smartads.info/articles/le/10.html

Link Exchanges, what they can do for your business, part 2
http://www.smartads.info/articles/le/11.html

About The Author

Martin Lemieux
President
Smartads Information Centre
Advertising, Marketing Resources & Web Design
http://www.smartads.info

Want To Use This Article???
GO AHEAD! Just keep it in it's entirety!

. . : : SmartAds Information Centre :

"Helping you expose your business to the world!"support@smartads.inf

How I Got to Be Number One on Google and Yahoo - Without Even Trying!

2008-09-27T00:37:00.000-07:00

I’m no Internet guru and I didn’t set out to register number one on Google, or Yahoo, with one of my sites. But that’s the way it happened and much faster than I thought possible.

Go on, try it out, go to www.google.com or www.yahoo.com, key in ‘mystery shopping business’ and you’ll see the site for one of my books ranks number one on both. Or at least it did just a few hours ago.

How is it done?

Well, as I said, I didn’t set out to be number one, it sort of happened by accident. Or luck perhaps! In fact, until I read Phil Wiley’s MINISITE PROFITS I had no idea I’d used four of the easiest techniques already to almost guarantee a high placement on those two vital search engines.

Look at the site if you like, it’s at www.castleedenbooks.com - but unless you’ve read Phil’s book, you might not spot the simple techniques involved, which required no programming as such and no need whatsoever to study search engine positioning.

It’s all to do with what Phil calls ‘Keyword Density’ and it means making frequent reference to key words and phrases individuals might use to locate sites similar to yours.

Based on keyword density (though I didn’t know it at the time) this is what I had already done to get that high placement for my course: The Ultimate Guide to Starting Your Own Mystery Shopping Business:

1. The title of the book includes the phrase ‘mystery shopping business’.
2. The title of the Internet page includes the phrase ‘mystery shopping business’.
3. The phrase ‘mystery shopping business’ appears regularly throughout the text on several pages of the site.
4. The metatags, descriptions and keywords for my site include the phrase ‘mystery shopping business’.

Everyone knows how important keywords are to your chance of appearing high on the list of sites returned by a search engine when an individual uses specific words and phrases to access sites.

For most of us that means adding suitable words and phrases in the ‘Web Properties’ section of our web design software. That’s if you design your own pages using such as Microsoft Publisher or other newbie friendly program. Use ready-made templates and you might not get the chance to add keywords this way.

Not the big problem it once might have been! The fact is search engines select keywords from various areas of a site to determine how high it will rank when someone keys in the appropriate words. The more times a specific word or phrase appears, the more important your site will appear to search engines, and the more likely it will feature high in the rankings.

So all those references I’d already made to ‘mystery shopping business’ ranked my site number one. But there were in fact several other techniques I could have used to get that high placement as MINISITE PROFITS proved, sadly too late for one.

Those other techniques to increase keyword density?

* Choose a domain name based on appropriate keywords for your products. Mine, www.castleedenbooks.com - too late to change that, but my UK site for the same product became www.mystery-shopping.org.uk Excellent!
* Add articles containing keywords to your site and distribute them freely for others to publish online. Use keywords in titles and give a hyperlink back to your site.
* Include keywords in titles of graphics on your site. Do the same for downloads and bonus items, and dot them liberally into testimonials for your product. So when someone writes: “I loved your book”, ask permission to use the testimonial changed to “I loved The Ultimate Guide to Starting Your Own Mystery Shopping Business”.
* Promote a contest online to win a copy of The Ultimate Guide to Starting Your Own Mystery Shopping Business.
* Add a forum called ‘Meet Other Mystery Shopping Business Owners’…………….
* Include an ‘About the Author’ page and be sure to list the title of your latest book: The Ultimate Guide to Starting Your Own ….. Okay, enough already!

Get the idea? Of course you do, but don’t overdo it, the trick is to use, not confuse search engines, and certainly not to abuse them!

Be good and keyword density will be good to you!

Learn more about MINISITE PROFITS at www.affiliatemasters.net

About The Author

Avril Harper is a UK writer specialising in business opportunities. This article may be freely distributed or used on and off the Internet as long as no changes are made. More articles and free-to-distribute books and reports are available at: www.articlefactory.com
avril@publishingcircles.com

Get Listed in Google Without Submitting Your Site

2008-09-26T00:37:00.000-07:00

With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one. If this sounds strange keep reading.

Talking about its indexing process, Google says:

"We add thousands of new sites to our index each time we crawl the Web, but if you like, you may submit your URL as well. Submission is not necessary and does not guarantee inclusion in our index. Given the large number of sites submitting URLs, it's likely your pages will be found in an automatic crawl before they make it into our index through the URL submission form."

We can therefore draw two conclusions:

* 1. Submitting your site does not guarantee inclusion.
* 2. Most pages are found and indexed automatically, when Google crawls the web.

The Google folks have also made it clear that Google gives a page more importance when it is found through an automatic crawl. This can be easily verified when we consider how Google's PageRank system works: when page A links to page B, part of page A's PageRank trickles down to page B, increasing page B's PageRank (and, therefore, its importance). A manually submitted page will not enjoy this benefit.

Now that you know that manual submission is neither necessary nor the best way to go, what can you do to make Google find your pages?

The best way, at least in my personal experience, is to write an article on your area of expertise and submit it to popular article syndication sites like http://www.marketing-seek.com or http://www.ideamarketers.com . These sites will post your article, so that online publishers can use them for free in exchange for including your resource box at the end of the article. A resource box (a.k.a. bylines) is a small paragraph about yourself, written by you, which contains a link to your homepage.

In very little time, your article will show up in websites and ezines across the web. It will then be just a matter of time (usually days) before Google crawls those pages and finds your links. If you followed good web design practices and have included a link to a site map in your homepage, Google will follow it as soon as it finds your homepage, and all your pages will be indexed. It's as simple as that.

The most popular articles you can write are those that list a collection of tips related to your area of expertise. One of my most succesful articles is called "50 Surefire Web Design Tips", and it is nothing but a checklist of guidelines to follow when designing a website.

Another good way to help Google find your pages is to exchange links with other sites. Google will crawl those sites, find the links to your page, and add it to the index.

Finally, remember to optimize your pages before you try to get them listed, so that you have a better chance of ranking high in the search engine results pages (SERPs). After all, what good would it do to get your pages listed if nobody can find them?

About The Author

Mario Sanchez is a Miami based freelance writer who focuses on web design and Internet marketing topics. He publishes The Internet Digest ( http://www.theinternetdigest.net ), a growing collection of web design and Internet marketing articles, tips and resources. You can freely reprint his weekly articles in your website, ezine, or ebook.

High Google Rankings: Frequency vs. Positioning

2008-09-25T00:34:00.000-07:00

There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site.

This big secret is frequency: The number of times your name appears when someone enters a key word in a search engine. I believe that the more times you appear in a search, the greater the likelihood of someone actually clicking through to your site.

How do you get frequent listings in search engines? Write quality content articles.

I’m an investment advisor and a while ago I started a second web site (www.successful-investment.com) to promote my weekly mutual fund newsletter, capture potential prospect names and house a library of my published articles.

To get people to the site, I naturally wanted to move up in the search engine food chain. I did the usual meta tag things, but that didn't cause my rise in the rankings. What did cause it surprised me.

One of my first articles (“Do lifestyle funds provide greater security?”) was submitted to some 30 article banks and web sites. Many of them reprinted it, which increased the number of appearances of my name associated with the topic. Since many of these sites were already ranked high on the search engines, I rode on their success.

Searching Google for "Lifestyle funds" produces over 3 million results. On the first page of results my article is listed four times, on the second page three times and on page three it's listed three times, and so on. If you were searching this term, with that much presence you would not likely overlook me.

In addition to generating hits on my web site from potential clients, my frequent listing in search engines yielded another benefit: I was invited to CNNfn's Hollywood studio to discuss my article “How to evaluate load vs. no load mutual funds.” They found me by searching Google for "load vs. no load." That produced almost 5 million results and on the first page my article appears three times, on the second three times and on the third three time as well—and some included my company listing. I was an authority!

In the past six months I have written and published 17 articles with the key search terms being part of the title. I pretty much get similar results with all of them. Why? I believe quality content is a key.

My core business is "personal investment management." If you search that on Google you will get about 11 million results. I currently rank number 8. And that's among the ‘who’s who’ in investment management, companies that invest big bucks to manipulate getting high rankings on search engines.

Can I improve on that? Probably not by trying to manipulate positioning, but definitely with frequency. And that comes from writing articles.

Now, maybe you like this idea but think you can't write quality articles. I'm not a writer, but my articles get picked up by e-zines and article banks all the time. How does that happen? It's actually simpler than you think.

There are two aspects to writing; 1. the actual content and 2. the writing style. If you’ve been in business for any length of time you have a wealth of information that you take for granted but others would love to know about. You should be able to write a 300 to 800 word article about your product or service area. Don’t worry about the style; just write quality content that will be helpful to your potential customers.

Although my writing skills are pretty sharp because I do a lot of writing, I would not consider them to be on the same level as a professional writer. So I have a second secret to success.

One of my clients is an award winning Hollywood writer and he “enhances” my articles. It’s usually not a lot of work, but at times I need a better transition from point A to point B. Since the content is clear and basically organized, he doesn't have to spend any time researching or "doing the heavy lifting." He can devote his attention to enhancing the quality of the presentation, and that doesn't take long or cost much.

[If you need help with writing you may contact Laren Bright (punster@earthlink.net) and tell him I sent you.]

I think you will find that writing articles becomes a lot easier once you have that kind of assistance. It certainly became stress-free for me when I didn't have to worry about form and could concentrate on my long suit: content.

It’s hard to beat the results that my articles have produced for me in terms of exposure, Google rankings and new clients. Given these facts I propose that frequency beats positioning anytime. Try it and see if it boosts your rankings and your business.

About The Author

Ulli Niemann is an investment advisor and has written about methodical approaches to investing for over 10 years. He is stepping out of his comfort zone to write about different areas in which he has gained experience that can assist others. You can reach him at: www.successful-investment.com
ulli@successful-investment.com

Five tips to improve your chances with Google et al.

2008-09-24T00:32:00.000-07:00

"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"

I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. I assume you have already decided to submit your site to the major search engines and directories. I assume that you will develop some sort of linking strategy (hopefully a better strategy than most websites use today). I also assume you will have picked key search terms for all the pages on your website.

Beyond that, here are my top five tips for making your website easy for those "gazillions" to find it.

1. A picture might be worth a thousand words, but search engines don't read pictures. Make sure your key search terms are written out in text, not part of a graphic title you hire somebody to prepare for you. That also means you should not just show pictures of toys, but also write out the names, and possibly a keyword description with the title.

2. Have several pages of articles related to your website's topic. Use a different keyword search term for each article. For instance, one article might use frequently the term "safe toys for babies", while another might use the term "baby safety".

3. What's the URL of your website? Your name won't help you there. Your key search term will. In this instance, I might pick www.baby-toy-safety.com, for example (if that is one of your top keyword phrases). Hire somebody who knows what he is doing to develop the right keyword strategy for you BEFORE you choose your domain name.

4. What's the title of your page? I don't know how many times I see titles such as "Article" or "Contact us". Don't expect the search engine robots to get all excited about that term. And don't expect anybody to search for that term, either. Much better to title your page "Free article on safe toys for babies" or "Contact the *Baby Toy Expert* today". By the way, this is the single most important place to include your keyword phrases.

5. What about that navigation menu that appears on every single page of your website? Does it say "Contact the baby toy expert?" Or "about the baby toy expert". Or links about baby toys?" Need I say more?

If your website is about life insurance, you have little hope of hitting the front pages of any search engine. "Life insurance" is such a competitive search engine marketplace. Unless, of course, people are searching for a very specific and rare niche. Even then, I suspect you will need much more than these five tips.

In fact, there are dozens, if not hundreds of things you can do to win the search engine race. These top five search engine optimization tips are a great start, whatever your website is about.

About The Author

Discover how to climb the rankings the RIGHT way: Pick up a copy of Don't Get Banned By The Search Engines at http://thehappyguy.com/SEO.html. Or promote your website with a media relations plan at http://thehappyguy.com/publicity-self-promotion-report.html or profit from more free publicity ideas at http://www.thehappyguy.com/publicity-self-promotion-products.html. To optimize your site: info@thehappyguy.com

Google Loosing Fan Base?

2008-09-23T00:31:00.000-07:00

"Nothing last forever but the Earth and sky." - from Dust in the Wind by Kansas.

Google has spent the last year evolving from a search engine to a giant media corporation. At birth Google was worried about only one thing, search - and that focus is why it became so successful. As Google spreads out many are wondering, are they doing it too fast? Are they letting quality slip? As any company evolves it will make mistakes, but has Google lost sight of its goals?

Google gained large distribution when Yahoo switched to it to drive down Inktomi stock price, only later to buy Inktomi. Google then came to power stealing traffic from Yahoo by providing clean, relevant results, and good search tools for surfers and webmasters alike. Many estimate that Google controls in excess of 75% of the search market.

Microsoft is still working on its search engine. Yahoo recently acquired Overture and is working behind closed doors in much the same way as MSN is. LookSmart has not updated Wise Nut in a long time, is hated by a large portion of the internet community, and is soon set to loose most of its distribution. And Ask Jeeves (owner of Teoma) has its top results powered by Google AdWords. With Google powering Yahoo, AOL and many other sites Google lacks a clear competitor today.

Right now Google can take its huge lead and extend it, or let it slip. No system is perfect and there will always be complaints, but I have to wonder if Google has forgotten why or how it became such an icon.

Many people have reported their Google Toolbar has been failing to return PageRank 90% of the time. While the hysteria around PageRank is somewhat overrated, it would be more assuring if the feature worked often.

One of the biggest problems search engines face today is a lack of quality content on the web. Earlier this year Google introduced a program called AdSense which displays its pay per click AdWords ads on many mid sized web sites. AdSense was designed to help pay to produce better content sites. Soon after Google introduced AdSense they included a related searches link set underneath the ads which made webmasters angry. This technique was siphoning off traffic from websites back to Google with no payment of any kind. Quickly Google had to repeal this move.

Google has also signed its AdSense members to a gagging clause. Beyond that gagging clause many have complained about getting kicked out for reasons they could not even challenge. Then for these same members to see how much money Google had owed them up to that point they had to agree to another set of terms that prevented them from criticizing the AdSense program. But the ads get worse.

Google was in a race with Overture to be the first to provide broad matching on its search terms. Google got there first. The idea behind broad matching is that it will allow Google to sell more of its ad space by providing ads on similar terms that were not yet sold. Overture allows different bid prices on different levels of matching. Google sets a single price on the ads, and this causes a huge problem for those who do not know how to use the system.

First the broad matching ads are less relevant. The term broad indicates far reaching and is self explanatory to its end effect on relevancy - which is in the exact opposite direction of Google's roots. This new type of broad matching matches many remotely close search phrases to those paid for by the advertiser. Couple near matching with the fact that ad sites and pages are scanned for relevancy (which is frequently inaccurate) and a big problem starts to come about with how to provide relevant ads on the syndicated results.

While many of the SEO experts know how to use negative keywords, tracking, and other advanced features, the smaller advertisers do not always have the resources or understanding to effectively use this new, more complex medium.

Now instead of rewarding businesses for hunting out the phrases that exactly match them (and thus providing higher quality search results), Google is rewarding the largest companies by allowing them to be lazy. Google is shooting itself in the foot by degrading relevancy for short term profits.

Large companies bid on generic cover all terms at prices where they loose money on every transaction until the competition goes under. Not only do these name brands enjoy higher click through rates (due to brand recognition), but those with stockpiles of cash can afford to burn through thousands without a blink. Many small sites can not, thus the sad state of internet media is that it is now consolidating much the same way as offline media is.

It gets even worse for the small website now though. These same ads which they are using may now appear on pages that sometimes do not even remotely fit the ads. I was looking at the GMT clock time zones to ensure my clock was set at the right time today (so I missed daylight saving time). The page which had the different time zones listed a few cities and a group of AdWords. Most of these AdWords were targeting Las Vegas (most likely the most expensive US city). Las Vegas was not even one of the cities mentioned on the list. Not a relevant ad set. Bad for all parties involved.

What is the result of this change to AdWords? Lower quality ads at a higher price. Nick Denton predicted that the expansion of these ads across the web (especially coupled with decreased relevancy) that users will start to ignore them. Much the same way as banners have faded, only a few years may be left before this advertising medium chips away and destroys itself.

What about the regular Google search results? At least they are strong, right? Sometimes they are rather week. Some clients have had search results dominated by the same sets of interlinking sites. Aiming to fight spam, Google is acknowledging this fact by incorporating a new major algorithmic change on the web live. My site went from #17 to #7 to not in the top 1000 websites for "search engine marketing". While I still have customers that need work done on their sites, this sporadic re mixing is not refreshing in my mind, as well as in the minds of many of my customers.

I have already had concerned emails arrive from friends worried about loosing thousands of dollars a month as their top listing evaporated. All I can tell them is wait and see.

Much of what people have feared would happen to Google after it goes public has already happened. It is clear that competitive open source alternative search engines such as Nutch are not desired so much as required.

About The Author

Aaron Wall
author and owner of Search Marketing Info
http://www.search-marketing.info
aaron@search-marketing.info

Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This Search Technology

2008-09-22T00:29:00.000-07:00

Google's premier of desktop search proves that the desktop is an extremely valuable marketing real estate. Google, which holds about 75% of the Internet search market, just introduced "Deskbar" – a small desktop application that allows users to search Google directly from their desktops. Google currently rules the Internet, but positioning themselves on the desktop gives them the power to rule not only the Internet, but also the entire personal computer.

Unlike other interactive marketing avenues, such as website and email, the desktop is virtually free of advertisements and promotional materials. The desktop is competitor free and just waiting to be claimed.

The advantages of desktop search are not limited to Google and their major search engine competitors though. Any website with search technology can take advantage of this new marketing channel including e-commerce and shopping websites, reference sites, online magazines and news sites, and more.

So, if you have content on your site that visitors or clients are interested in searching through on a regular basis, what better way to keep them coming back for more than offering them a desktop search tool? If you could offer them a useful downloadable desktop search application, you could ensure that they will remember you and search your site before your competitors.

Developing a desktop search tool yourself would be quite costly. Luckily, there is a ready-made desktop search tool that can be customized to work with any website's search.

PromoClock has developed a new desktop search technology that turns your one-time visitors into steady traffic by allowing them to search your site directly from their desktops. To search your site, users simply type their search terms in the desktop search box and click on the "search" button. Users keep the search box running in the background at all times – giving them constant reminders and opportunities to search and patronize your site.

PromoClock's desktop search box is not just a simple search tool. It is a full marketing application that brands and promotes your website directly on desktops. Each Search Box can be custom designed based on your logo, website images or even Flash presentations. Further enhance your desktop search box with custom menu entries, banner ads and even your own desktop icons. You may also send time-sensitive alerts for added usefulness and advertising exposure. Alerts can include site related tips, product coupons, company news, event notifications and more. For sites looking to entice users with more than just a desktop search, PromoClock is also a useful desktop alarm clock that tells time and activates personal alarms.

So has Google claimed the desktop search? Maybe for now, but with PromoClock's easy and inexpensive desktop search box, other sites will be soon to follow.

About The Author

Reach author Michael Ginzburg at mailto:promo@promoclock.com or simply go to http://www.promoclock.com/campaign/search_clock for more information.
promo@promoclock.com

Google's Site Targeting: Giving Control Back to the Advertiser

2008-09-21T10:49:00.000-07:00

Keywords: Google Pay Per Click, PPC advertising, Google Site Targeting
More Details about Google's Site Targeting and PPC here.
Summary: How to use Google's Site Targeting OPtion

By Merle .

If you use Google's Adwords program you know that in the past you had no control over where your text ads were displayed. By adding "site tar- getting" Google has finally given control back to the advertisers.

Site Targeting allows you to pick and choose the websites you would like your ads to appear on. Of course, the websites you get to choose from must be in the Google network and be displaying "Adsense Ads" on their pages.

Now don't think that site targeted ads will be replacing Google's "Keyword Targeted Ads". It's simply another tool at the advertisers disposal and is an option, not mandatory or required.

The program works differently then the normal "keyword targeted ads" where you only pay per click. With site targeting you pay CPM (cost per thousand impressions). The minimum bid per thousand is currently .25 but if you're trying to appear on high traffic sites you'll need to bid higher to win top placement due to the competition for these spots.

Remember, you'll pay for being shown whether anyone clicks on your ad or not. To set up a "site targeted" campaign you'll need to log into your Adwords account and go to your "campaign summary page" then select "create a new site targeted campaign". You can name the sites where you want your ads to appear or type in a list of words that describe your website and Google will take that input and come back with sites you can choose from.

Keep in mind that this type of ad campaign can be expanded text ads and animated image ads. Giving you more flexibility and options.

If you've been waiting to pick your own audience and hand pick the websites that display your ads, you'll want to take a closer look at this advertising option. For more information see ...

https://adwords.google.com/support/bin/topic.py?topic=342

Author's URL: http://www.WebSiteTrafficPlan.com
"Must Have Marketing Resources" by Merle is loaded with VALUABLE online resources you need to know about, when it comes to running your web business. Get your copy now at ... http://mcebook.mcpromotions.com

New Google Software: 13 Free Downloads that You're Gonna Love

2008-09-20T10:40:00.000-07:00

Keywords: Google, software, free, download, tools, applications, programs
More Details about Google Pack here.
Summary: This article is a short review of the latest, greatest free software bundle from Google. It's a free download that includes text, photo, music, and video applications, security programs, and browsers. Good stuff for everybody...

By James Bradley | Date Submitted: 05/05/06

If you've not downloaded the newest free software bundle from Google yet, then you've gotta read this...

This package includes the latest powerful tools with countless features that will benefit you in a number of ways. There's text, photo, music, and video applications, programs that address security issues, and things to assist you in exploring the web. There's handy desktop applications and other useful, timesaving goodies. A couple of these programs have potential limited only by your imagination. This is a great collection for anyone, whether you're building websites, doing research, or just surfing the web, and, best of all, it's completely free!

Here's what's included...

GOOGLE SOFTWARE

Google Earth is a "3D Earth browser" that lets you view actual photos of the earth from space to street level. Create maps, find driving directions, or look at your own house. A bird's-eye view of the world...

Picasa is a photo organizer that allows you to find all of the photos stored on your computer, and organize, edit, and share them with others.

Google Pack Screensaver allows you to convert photos from your personal collection into screensavers that may be set up as collages or full screen pictures.

Google Desktop is a desktop companion with a TON of features. It features a sidebar that gives you instant access to a number of useful applications -- a real timesaver!

Google Toolbar for Internet Explorer also come with a ton of features. With it, you can run a search from any webpage, autofill forms, or list the Google page rank of any webpage.

ADDITIONAL SOFTWARE

Mozilla Firefox with Google Toolbar is a quick and secure web browser. It allows you to browse using tabs rather than separate windows and has many useful plug-ins, add-ons, and extensions available. If you don't have Firefox yet, I would highly recommend it!

Norton Antivirus 2005 Special Edition is an AV program that protects your PC from viruses, worms, and Trojan horses. The Google Pack includes a 6-month subscription and updates.

Ad-Aware SE Personal is an antispyware utility that safely detects and removes spyware to protect your privacy.

Adobe Reader 7 allows you to view, print, and search PDF files. This version claims to launch up to 50% faster than Reader 6.0

OPTIONAL SOFTWARE

Google Talk is a voice & IM application that allows you to call or send instant messages to your friends for free. Get a free account using your mobile phone.

RealPlayer is a media player that plays popular media formats, organizes music and videos, and transfers music to iPods and other portable media players.

Google Video Player is a tool that plays videos that may be purchased and downloaded from the Google Video website.

GalleryPlayer HD Images are high-quality images, artwork, and photos that are perfect for screensavers or desktops.

Google Pack requires Windows XP and either Firefox 1.0+ or Internet Explorer 6.0+, although some of the individual programs will work on older versions. The download process is easy and user-friendly. It allows you to pick only the software that you want, and if you already have any of the programs installed, it will check the version and will only be updated if the Google Pack includes a newer version. You'll also get updates about new software with Google Updater.

You can find a download link for this Google Pack at Blog Help.

You'll wonder how you ever got by without it.

Author's URL: My Goldmine">My Goldmine
James left the rat race in 2003 to pursue a career from home & spend more time with his family. He is currently involved in a number of Internet-based businesses and devotes much of his time teaching others to successfully run home-based businesses. His latest Internet project is a tutorial/how-to blog that teaches others to start and monetize blogs.

2 Powerful Ways to Build Profit Using Google

2008-09-19T10:40:00.000-07:00

Keywords: google, link popularity, search engine optimization, google adsense, multiple revenue streams
More Details about creating multiple income streams here.
Summary: Learn how to earn more money from the Google ads you run and also how to make Google repeatedly crawl and love your Web site so that you make more sales.

By Marnie Pehrson

Anyone who seeks to promote him or herself online is familiar with Google, the search engine with the runaway stock prices. I'm always on the lookout for new and innovative revenue streams so when I ran into these two that involve Google, I couldn't resist passing them along. The first way I'll share with you shows you how to get Google to pay you more for the ads you run for them. The second will tell you how to use Google's new algorithms to bring more traffic to your Web site so that you can sell more products/services once people arrive.

Increasing Responses from Google AdSense

I learned something phenomenal last week about how to dramatically increase revenues from running Google Adsense on my content-rich web sites. I was running them at the top of the site like banner ads or along the right in an offset advertisement box. A colleague suggested that I should be earning significantly more from my Google Adsense campaigns and gave me a few pointers.

First, he said to embed them into the content of the pages. Don't put them at the top like a banner ad. Make them look like viable content on the page.

Second, he advised that I make them blend in with the page. Don't set them off in another color. Make them have the same background color of the portion of the page on which they are located. For example, if an article on your site has a white background, choose a completely white background for the ad. Don't put a box around it, just let it reside alongside the text of the article

He also suggested that certain spots on the page draw the viewer's eyes better than others. So I went to Google's "Ad Settings" page and noticed that they had a link for Adsense Optimization Tips which give you ideas for increasing response rates. On this page they showed a heat map of where most people's eyes travel when looking at a Web site. I repositioned my ads to these locations.

Instantly, upon making these changes, my click through rates were 4.6 times what they were! As a result, I quadrupled my Google ad revenues overnight! Give it a try and let me know how it works for you.

Getting Google to Love Your Web Site

Everyone knows that Google is the "Mother" of traffic and lately they're getting picky and dropping listings and rankings for thousands of web sites per day. Top ranked sites are watching their rankings -- and traffic -- plummet literally overnight.

After filing their recent US Patent Application 20050071741 on March 31, 2005, Google is now telling you the exact scorecard they use to rank your web sites. Bottom line. Google is cracking down -- Big Time! If your goal is to get more traffic and dominate the search engines, Google is telling you "how" to do it.

Let me explain... Did you know that Google now checks the year your domain name was first registered? It's a known fact that search engine spammers rarely own web sites that are 6 years old. 6 months? Probably.

And that is just ONE "X" on your scorecard if this applies to you. But, this is only a "general" guideline that Google follows. Google now places huge emphasis on links. They want to see a slow, gradual number of incoming links to your websites. And not just ANY links either. These links need to be a variety of anchor text links. If all your anchor links are the same -- look out -- your site rankings could drop or your site complete removed from their directory in a heartbeat.

Also, Google is telling us that they look for relevant, quality content on your websites (no surprise) and that Page Rank is once again a good indicator of a web site's "authority" (and relevancy). Odds are, your web sites are not "authority" web sites that started back in 2000. Most people today probably have very few incoming links to their websites -- and hardly any anchor text links at all.

What should you do? How would you like to "piggyback" off high search engine ranking, high page rank web sites that are loaded with thousands of keyword-rich, optimized pages? ... and these same sites are willing to give you hundreds of incoming links (often anchor text) to your web sites within 7 days at NO cost!

So that easily solves your link problem, right? Wait, it gets better... these same "authority" web sites have been around for 5 years or more and want to advertise YOUR business, product and web site to the thousands of visitors that they attract every day. That's right, it's like getting them to run your Google or Overture ads on their site, but you don't pay a penny for it.

And best of all, I'm not talking about using link farms or link generator software. This is all totally legitimate, Google-approved, above-board stuff -- no short-lived tactics or trickery here. How do I know this? Because I own one of these powerhouse "authority" sites that give people this kind of exposure. I started www.IdeaMarketers.com back in 1999, and through this high-content site we give 1,000's of people, just like you, valuable links to their web sites - links that help them build link popularity and in the end build revenue streams of their own. I've been watching it work on www.IdeaMarketers.com for 1,000's of individuals (including myself) for years.

Plus, I've been studying and watching the marketplace and doing everything within my power to make sure we give you the best possible anchor links back to your sites. This is why we've added the ability for writers to add a "primary keyword phrase" to all their articles at IdeaMarketers so they have high-powered anchor text linking to their articles and from their articles to their web sites.

Most people who write articles for promotional purposes are already aware of the power of link popularity from the big article repositories, but did you know that there are literally 100's of other sites that will accept your articles? Can you imagine how long it would take you to submit your article to all those sites? Things just got easier though. My long-time associate, Jason Potash, has created one of the simplest tools I've ever seen for submitting your articles to literally hundreds of sites that accept articles. I've obtained a copy of the software. It's sitting right here on my computer. I used it to submit articles, and frankly, I was astonished at how simple it was.

And even though most people would say it's not such a smart move to send all my wonderful writers off to submit their articles to my "competitors," I feel I'd be doing our writers a major disservice not to tell them about this software. Plus, my motto is that there's plenty of room out there for all of us - right? To learn more about this powerful new software, go to http://www.ideamarketers.com/announcer.cfm

I hope these two ideas prove to be as valuable to you as they have been to me.

marnie@pwgroup.com
Author's URL: http://www.MarniePehrson.com
Marnie Pehrson, a mother of 6, has been highlighting truth and talent for 15 years. Whether it's writing a novel that spotlights individuals who've made a difference in the world or helping a talented entrepreneur create a platform for his life's work, Marnie underscores truth and talent in innovative and compelling ways. She is the creator of www.IdeaMarketers.com and helps experts promote their products and services online. For more information on her various projects and books, visit http://www.pwgroup.com.

Winning the ® Google AdSense War

2008-09-18T10:35:00.000-07:00

Keywords: Google Adsense, top paying keywords
More Details about top paying keywords here.
Summary: It's possible to earn a four or even five-figure monthly income with Google AdSense and content websites. Here's the secret!

By Willie Crawford

Some owners of content sites are earning four and even five-figure incomes per month selling "nothing." They're doing this by selling their targeted traffic to other websites through Google's AdSense program.

If you're not familiar with ®AdSense, it's where ®Google pays website owners ("publishers") to run ads on their sites. Google accepts paid ads from advertisers, and then shares this revenue with the publishers who allow these ads to be displayed on their sites. They pay based upon clicks generated from the publishers' sites.

Many publishers have discovered that running Google AdSense ads is more lucrative, and less trouble, than marketing their own products or services. So an entire industry has sprang up around monetizing websites using AdSense and other pay-per-click programs.

The "industry" is mature enough that seminars are even held that teach how to best monetize your content sites. I'll be attending a seminar, in New Orleans, Louisiana, on September 9th - 11th, 2005, that has this very focus. You can read more about it at: http://WillieCrawford.com/new-orleans-seminar.html

Since MOST people I've communicated with aren't earning four or five-figure incomes per month, let's examine how you increase your chances of earning these amounts.

First of all, your website has to be on a topic (a niche) where people are spending lots of money. There are niches where advertisers often spend $40 - $50 per click... just to get visitors to their websites. Obviously, these visitors buy "things" on these websites that make it worthwhile to pay that much for the traffic.

In case you're wondering what keywords any "sane" marketer would spend $50 on a single click for, read on...

Certain visitors to websites, that later convert to customers, could literally be worth thousands, even millions, to marketers. These marketers know the lifetime value of their visitors, and have the conversion rates calculated! Markets where customers can be this lucrative include legal/lawsuits, medical, higher education, real estate, new and used vehicles, investments, travel, and products offering residual income. There are many others.

I actually have a list of over 9000 keywords that I consult when building a new site, or optimizing an existing site. Doesn't it makes perfect sense to create sites that attract visitors with a high value-per-visitor?

You can grab a copy of my list along with a few personal notes on how to monetize these high-value keywords at: http://9000TopPayingKeywords.com

The keywords on the list above range from 93 cents to $108 per click. There ARE higher priced keywords but you probably don't want to focus on them since the competition can be incredibly cutthroat. There are niches where your competitors will actually sabotage your efforts. Money does that to some people :-)

It makes economic sense to build a site around topics where people are actually spending money already.

It makes sense to target a market where people have money to spend - and they expect to spend it on products similar to yours. In that sense, you can even set up site designed to generate traffic for governmental agencies, foundations, charities, etc. It's all about getting in front of the traffic and then re-directing that traffic to those willing to pay for it.

When setting up content sites, it's important that you not violate the terms-of-service at the pay-per-click management firm that you plan on using. For example, Google actually tells you that you should not build sites just for their AdSense program. Yet, they need sites to display their customers’ ads in order for their program to work.

It's a delicate balancing act. Google wants to deliver relevant clicks to their customers. They know that traffic coming from "junky" or "spammy" sites may not convert as well for their customers. This would lower their customers ROI, and lead to many unhappy customers. This would drive Google's customers to their ever-growing competitors.

Google wants webmasters that have quality, targeted traffic to run AdSense Ads. When you set up a free blog on Google's Blogger.com they even have the AdSense invitation "programmed" into the signup process.

So how DO you win the Google AdSense War and get your share of that multi-billion dollar advertisers' revenue stream? You build high-quality content sites that focus on niches where people are spending money. It's as simple as that. You let those already doing it teach you what works best - it's a easy as that!

Author's URL: http://WillieCrawford.com

Willie Crawford has taught thousands how to build successful online businesses since late-1996. His membership site contains over 40 interviews of leading online marketers sharing their views on "How To Break Into The Internet Marketing Inner Circle." You can access those powerful and shocking interviewsat: http://TheInternetMarketingInnerCircle.com

Google Updates its Toolbar with New Rating System

2008-09-17T10:33:00.000-07:00

Keywords: Google, search engines, ranking with search engines, search engine positioning
More Details about http://www.EzineAdAuction.com here.
Summary: Google introduces a new page ranking feature to their toolbar

By Merle

Google recently announced a change to its toolbar software which includes two new buttons: a happy face and a frowning face, which users can click on to rate a webpages as they visit them.

The toolbar is free and only works with Internet Explorer 5.0 and runs on Windows 95/98/ME/NT/2000 or XP. The toolbar helps you find just what you're looking for online without returning to Google's homepage to perform new searches. Once installed on your system it automatically appears under the Internet Explorer toolbar.

Google's toolbar offers these useful features:

Search Site: This function allows you to search the site you're using to find exactly what you're looking for.

Page Rank: Check Google's ranking of any page you're visiting.

Page Info: Allows you to access more information about a page including pages that link back to it and other similar pages. You can also highlight and find every instance of your search words as they appear on the page which may be helpful in your search optimization efforts.

The new voting system that has been added is not readily apparent after installing it. If you have Google's old toolbar installed you'll also need to uninstall it before installing this beta version.

To get to the new smiley face ranking system to show up on the bar, you'll need to click on Google's logo located on the far left and choose "toolbar options." Scroll down to the "page information" and put a check mark in the "voting buttons" box. Save your changes and look at the bar again. It should now contain a happy face and a frowning face. These faces allow you to rate websites as you visit them, in essence giving them a "thumbs up" or "thumbs down."

So far Google is saying this new voting system is simply a test, but if they do keep it and start using it to rank pages on their site it could make a major impact on search optimization firms and others who are trying to get a top Google listing.

Sort of reminds me of my elementary school days and the stickers the teachers would put on my homework. So what rating is your site going to get, a happy or a sad face?

Merle http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Advertising are Made" Buy & Sell Ezine Ads in a live auction setting! Publishers sell off your excess inventory and Buyers pick up some Fantastic bargains. Go now.

How To Start With Absolutely Nothing And Create Wealth online in 30 days or less

2008-09-16T10:23:00.000-07:00

Keywords: internet marketing, web marketing, Joint venture, joint ventures, collaboration, jv,small business,
More Details about www.jvmining.com here.
Summary: How to incorporate the most powerful marketing strategy on the planet to explode your profits practically overnight.

By Shane Kukec

Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do it right, will likely be the ONLY marketing strategy you will ever need to use.

A Good Internet Joint Venture is your shortcut to success. It can send you more qualified internet traffic rushing to your site in the shortest amount of time than anything I've ever seen! And it can mean bringing your product to market without spending one single penny of your own money!

In it's simplest form, Joint Ventures have to do with 2 businesses (or more) joining forces to leverage off of each others success, assets and/or expertise. There are hundreds of different variations but let me just give you one simple example:

One variation of a simple type of joint venture partnership used most frequently would be where one business provides a product for sale, the sales message and the product delivery while the other business provides the recommendation for that product to their own list of subscribers/prospects and receiving a commission based on the sales generated through that recommendation.

The benefits are great. You can build your subscriber list, leverage off of your partners infrastructure like using their existing servers, software etc where you don’t have to pay a dime. Even get instant credibility - If you pick the right JV partner, you can acquire instant credibility and reputation with their customers and lists. Credibility sells. Let me give you an example, if you created a book on "how to acquire real estate", you could certainly make MANY more sales if you JV'd with Donald Trump and put his name on the book as the co-author, building your reputation and increasing your credibility at the same time. Are you starting to see the incredible power of this strategy?

Now I know that some people may think that Joint Ventures are difficult to do,but if they are telling you this, then I wouldn’t take anything they tell you at face value because they’re either lying to you or don’t understand it themselves.

Let me show you how easy it is. Here’s typically what I do when rolling out a new product. In this example, let’s pretend that I just completed a new ebook on Penny Stock Trading and have setup a web site with an affiliate program. I would go to google, do a search on keywords like "penny stock", "penny stock trading", "stock market strategies" etc..you get the picture. The top sites on the first page are typically your target partnersbecause since they appear on the first page you can bet they have lots of business, traffic, subscribers and customers. I would visit each site to make sure that they are right for my product and then I would first send them a very brief email asking them if they would be interested in marketing my product in exchange for a high commission as an incentive.

Typically in this email you should briefly introduce yourself and your product. Describe your product and the benefits it would offer to their Newsletter subscribers, customers and/or web site visitors. Ask them politely if they wouldn’t mind responding to you asap and provide your contact information if they are interested in marketing your product. Also very important, you need to give them access to this product FOR FREE!..so that they can review the product and feel comfortable about endorsing it. These site owners have spent years building their business, lists and cultivating their lists to be very responsive. Any endorsement they do to their huge lists could mean thousands of dollars in your pocket for very little effort. More than half of them won’t reply. That’s ok, move on it’s a numbers game.

Remember if just one of these super affiliates decides to market your product you’re golden. Once they contact you all you need to do is setup their affiliate account and commission. This will ensure that their commission will be calculated properly when they endorse your product to their list. Just do this over and over again to all of the relevant site owners. Try doing 3 or 4 per day and after a week you’ll have 4 or 5 good JV partners willing to market your product. Within a week you’ll be on your way to making thousands of dollars per month, all for 5 hours worth of work and at NO COST to you. Isn’t that easy?

The great thing about this strategy is that you don't even need your own product to profit from this strategy and here's how. Find someone else's product, join their affiliate program (make sure it's a two tier program), then use my strategy to find super affiliates that would be willing to endorse this product to their list and/or advertise on their HIGH traffic site, then get these Super Affiliates to join the affiliate program under you and you can collect a HUGE amount of 2nd tier commission by having these Super Affiliates do all the advertising for you, AND you can do this over and over. Think of the INCREDIBLE potential!

That's all there is to it.

shane@jvmining.com
Author's URL: http://www.jvmining.com

Shane Kukec is an Internet Marketing Expert and CEO at http://www.newdawnsolutions.com as well as the developer of a revolutionary new system that completely automates Joint Venture Marketing at http://www.jvmining.com.

11 Extraordinary Ways To Expand Your Subscriber List

2008-09-15T10:15:00.000-07:00

Keywords: subscriber list, increase, ezine, newsletter, develop, Catherine Franz, coach, The Abundance Center,
More Details about http://www.abundancecenter.com here.
Summary: 11 ways to expand your mailing list

Here are 11 ways to expand your subscriber list:

1. Use a conversational writing tone. It makes a connection. Yet, don't get lax on the grammar and spelling. Use personal pronouns (I, me, you and your). Limit the percentage of I's to half or less of the yous.

2. Spread the knowledge even further by asking your readership to forward a copy of your ezine to family members, friends, colleagues, or co-workers. Create a "please forward this ezine to" line or two. Give them an incentive, offer a free but-not-free item. This can be challenging to design.

3. Do you give presentations with slides or a projection system? Add a paragraph about your ezine and how to get it on the test slide. A test slide is the slide you leave up there when they are seating themselves. Leave it displayed until a few minutes before your presentation and then turn it off. By turning it off, it creates a "loss feeling" and they will pay attention to it the next time you turn it on.

Turn the system on with the test slide displayed and then switch to the next slide. The next slide can explain how they can get your free but-not-for-free product and the directions on how to receive it. Return to this same slide at the end of your presentation.

4. At this same presentation, pass around a clipboard asking them if they want to register for ezine. Start passing at the beginning or even before you start. Use a short piece, different colored paper, with a note about the free but-not-free item. Give them three incentives to register at that time.

5. Send out a press release every time you have a new free but-not-free item available. Send whenever you have new context, new article published, or whenever anything else occurs. Since press releases require special writing, you might want to delegate this, especially if you are challenged with writing from another perspective. If you choose to learn the lingo, you can learn the how-tos with a Google search: Search example: "press release" and "how to". Leave in the quote marks. Don't be nervous about sending out too many, some are always missed. http://www.prweb.com/ is a great place to post your press releases.

6. Locate web sites that give out awards for outstanding ezines. Apply and keep applying. Keep tweaking. Look at previous winners and model. When you do win one, post it everywhere on your site and on every issue of your ezine for a year. Also, send out a press release when you do. If they create a press release as well, ask to use that one. Make copies of theirs and give it out at networking events. Remember, you can't win the lotto unless you play. So, get in the game, and apply. Try: http://emailuniverse.com/bestezines/ or search on Google with: "ezine award".

7. I'm frequently asked, "How much information should I ask for?" My recommendation is to KISS your subscriber form -- "keep it short and simple." Ask for the e-mail address and/or their first name. If you ask for their first name, tell them why. Example: We like to personalize our correspondence with our subscribers."

8. Set up section for past issues of your e-newsletters. I recommend just listing their main topic or name of the article and not by date. People don't like to read things that they consider "old news". If you use a pdf format to deliver past issues there are pros and cons. The pros are: pdf files are smaller to store and send. The con is that you loose the opportunity for tagging the item for search engine listing.

9. After you post your articles in the ezine, expand or submit as is to multi-media web sites. Possibility: http://www.goarticles.com. Locations where publishers and editors will pick up the article. Normally, there are no fees paid, just opportunity for visibility. When published send out a press release. Link their site, not yours, in the press release, Send them a copy of the release.

10. Readers are tired of not getting any value and are dropping off lists fast. faster than ever. To keep them there you MUST provide valuable information (their perception not yours). The 25/75% rule (you give them 25% and sell them the remaining 75%) is acceptable. After reading thousands of ezines, I found many publishers don't come close to providing that percentage.

11. Add an invitation to all your automatic e-mail signatures. Also, mention the free but-not-free item of the month. Include an expiration date for that free but-not- free offer. Change the e-mail signatures weekly to maintain interest.

Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com

catherine@abundancecenter.com
Author's URL: http://www.abundancecenter.com
Catherine Franz, is a syndicated columnist, author, radio host, International speaker, and master business coach. http://www.abundancecenter.com http://www.LetsTalkMarketingShow.com Noncachable parity axilemma. Quoting duster nonpositivity selenosulfuric directional equal isobaric.

The Quickest Way To Have A Product To Sell On The Internet

2008-09-15T05:10:00.001-07:00

By Sen Ze | Date Submitted: 02/06/05

Keywords: home based business, internet business, make money from home, online success, internet entrepreneurs
More Details about http://www.internetbizmodels.com/ here.
Summary: Creating a product from scratch that you can sell on the Internet will take some time to do. Therefore, the quickest way to have a product that you can sell on the Internet is to purchase resell rights to a product.

Creating a product from scratch that you can sell on the Internet will take some time to do.

Writing a book, for example, can take weeks or months to complete. If you're not a writer, or if you've never written before - this can be a daunting task. You will either not start, or abandon it halfway.

However, you can instantly get a book to sell and keep most or all of the money you generate from it if you can find an author willing to sell you resell rights to his book. This is rare, but you may be lucky enough to find a few that you really like.

I'm using a book as an example here, but it can well be any product. I use books because of its awesome power of duplication that suits an Internet Business perfectly, especially when they're in electronic form (e-books). More on this duplication and leverage principles in upcoming issues (hang on to your seats, it'll BLOW your mind!).

Resell Rights can come with the product together (which means that you buy the product, and you can immediately resell it), or you can buy it separately from the product (which means that you buy the product, and then the resell rights to it so that you can resell it).

Either way - you can now have an INSTANT product by just paying for the resell rights. Then all you concentrate on is setting up your Internet Business, and marketing it to your Prospects.

You've cut short your time by weeks or months in not having to create a product of your own.

Resell Rights ==========

Books with Resell Rights usually come in 2 flavors:

1. Basic Resell Rights ================ Here you have the right to resell the book to your Customers, but your Customers have no right to resell them.

2. Master Resell Rights ================= Here you have the right to resell the book to your Customers, as well as the right to resell the Basic Resell Rights itself to your Customers. Your Customers who buy both the book and the Basic Resell Rights can then resell the same book to THEIR Customers. Sometimes Master Resell Rights are bundled together with the purchase of the book only.

This means that you don't have to pay separately for Master Resell Rights.

Depending on your objectives, either type of Resell Rights can be suitable for you. If you don't want to have too many competitors, Basic Resell Rights is the right one for you. If you want to have many competitors, then Master Resell Rights is right for you.

It boggles the mind of some people who can't understand why anybody would want to create more competition for himself.

The simple answer is this - the more competition you have, the more money you will make! I reveal this totally amazing concept in my awesome Mini-Encyclopedia at http://www.internetbizmodels.com which contains eye-popping, jaw-dropping and heart-stopping information on 19 different Killer Internet Business Models as practised by TOP Entrepreneurs from around the world.

Discover what to do, step by step, and what tools and software you require to get your Internet Business up and running without having to waste your time and money doing the wrong things, from the beginning.

I've spent 9 years creating it, and it actually formed part of my full 4-day Boot Camp that my attendees paid up to $2,000 each to attend. At only $97 WITH Master Resell Rights as a bonus to it - this means that ANYBODY can buy a copy, and they can immediately resell it - as can their Customers,and their Customers' Customers, and so on.

As I've mentioned earlier - the more Customers you have who can resell this Mini-Encyclopedia, and the more Customers THEY have who can do the same thing - the MORE money YOU can make!

Buy it now and find out how this is accomplished!

http://www.internetbizmodels.com

Cheers!

Warm Regards, Sen Ze http://www.internetbizmodels.com

Author's URL: http://www.internetbizmodels.com/

Sen Ze graduated as a "Barrister-at-Law" from Lincoln's Inn, UK and had been practising as a lawyer for a number of years prior to discovering the World Wide Web way back in 1995 when he worked for an Internet company selling business information on-line. He has published a number of books and manuals on E-Commerce, notably his signature manual, "Sen Ze’s Mini-Encyclopedia Of Low-Cost, High-Profit Internet Business Models". He now runs multiple low-cost, high-profit Internet Businesses of his own even as he travels regionally to present his Internet Business and Internet Marketing Talks to thousands of attendees. Occasionally he runs his 1-of-a-kind "Earn-US-Dollars-In-Your-Pajamas" Lifetime Mentoring Program to hundreds of interested attendees looking to set up the right Internet Business Model based on their time and interest and how to market each of them correctly. Synthetic pyohemothorax stadium pernor unstressed eschalot prevent monocline prototype sensor.

Google - Image editing with Picassa

2008-09-06T17:22:00.000-07:00

Instructional Video which demonstrates how to use the Google Picasa program to edit, caption, enhance, and email digital photos.Picassa is one of great google service that most people use.Now you can watch and learn picassa via this video.

Find it with Google Search engine

2008-09-06T17:03:00.000-07:00

This is a basic how to use Google search engine.You can use search engine for many purpose.
This instructional Video carefully explains & demonstrates how to use Google to find information online. It's ideal for computer beginners or for those who want to learn more about how to use Google in the privacy of their own homes.Runtime: 1 hour 26 minutesRelease year: 2007.Studio: CreateSpace.

Have you ever tried Google Pack

2008-08-30T09:43:00.000-07:00

Have ever been to try Google pack ?
Google Pack is Software specifically selected by Google
Always free - no trial versions or spyware and Ready to use in just a few clicks

There are some software that you can choose
Google Earth
Norton Security Scan
Google Desktop
Firefox with Google Toolbar
Adobe Reader
Skype
StarOffice (includes Java™)
Google Toolbar for IE
Spyware Doctor
Picasa
Google Photos Screensaver
Google Talk
RealPlayer

These software come with almost free from google...
Do you wanna to try just try google pack

if google buy audi

2008-08-29T10:30:00.000-07:00

You can see the logo audi may will be change like google logo :-)

Originally is if google ruled the word that you will find in 2012 forum

if google buy Mcdonald

2008-08-28T10:30:00.000-07:00

You can see the logo mcDonald may will be change like google logo :-)

Originally is if google ruled the world that you will find in 2012 forum

if google goes to the white house

2008-08-28T10:15:00.000-07:00

You can see the pillar colour may will be change like google colour logo :-)

While the US Maps may change like above

Originally posted is if google ruled the word that you will find in 2012 forum

If google buy coca - cola

2008-08-27T10:03:00.000-07:00

Fresh :-)
You can see the logo coco - cola may will be change like google logo :-)

Originally is if google ruled the word that you will find in 2012 forum

Google Black and White Logo Trick

2008-08-26T06:01:00.000-07:00

This is may an old story but I will share the tricks to you.
Just try to visit google home page and now try to type
in the box search 'make google logo black and white' and then click on the "I'm Feeling Lucky" button.Now you wonder and you can probably guess to see what the magical happens.

Just Try

Paris Hilton Egosurfing

2008-08-18T02:55:00.001-07:00

Paris Hilton 1
Originally uploaded by Peter Schaefermeier

Have you ever tried searching via google search engine for your name, Want to see at what results might be returned? Ever wondered if others search for your name, tried to find out whether you are one of the good guys or not? Would you not want to know what they will find?

It is call egogoogling to search for one’s own name in Google. It is also known as autogoogling or egosurfing.The objective is to find sentences describing the name chosen. The method of playing is to search for (in quotes) "{name} is" where {name} is the name you are searching for.

For example, lets choose Paris Hilton as the name to search and as a variation using celebrities names. We type into Google search engine box - "Paris Hilton is", and the results give us as below :

Paris Hilton is granted a shorter sentence
Paris Hilton Is Right About Energy
Paris Hilton Is a choker Joker
Paris Hilton is surrounded by photographers as she leaves the Metropolitan Courthouse after being sentenced

Paris Hilton is reportedly falling for Lindsay Lohan's ex-boyfriend

Now you can try with some name that you can choose....So wanna try ?